Results 151 to 160 of about 537 (183)

The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience [PDF]

Journal of Retailing, 2020
A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics broadens conceptualizations to encompass not only the in-store experience but also out-of-store experiences that the retailer can control or influence.
Anne L Roggeveen, Dhruv Grewal, Elisa B Schweiger   +2 more
exaly   +2 more sources

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Store satisfaction and store loyalty: The moderating role of store atmosphere

Journal of Retailing and Consumer Services, 2018
•This paper mainly examines the effect of store satisfaction and store atmosphere on loyalty in a longitudinal way.•Findings based on panel data analysis of 623 individuals are presented.•The moderating role of store atmosphere is established, because an increasing value of SATM reduces the impact of SS on SL.•The results provide useful ...
Francioni B., Savelli E., Cioppi M.
openaire   +2 more sources

Store atmosphere in web retailing

European Journal of Marketing, 2009
PurposeThe purpose of this study is to provide a conceptual framework for studying the effects of online store atmosphere on consumer behaviour and a compilation of empirical studies from the time when research on web atmospherics emerged in the literature in 1999 until today.Design/methodology/approachA desk research approach is followed in order to ...
Emmanouela E. Manganari, George J. Siomkos, Adam P. Vrechopoulos   +2 more
openaire   +1 more source

The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction

Journal of Retailing, 2023
An increasingly competitive retail landscape, new technological innovations, and evolving consumer needs present challenges and opportunities for physical stores.
Courtney Szöcs, Dipayan Biswas
exaly   +1 more source

Atmosphere as a Store Communication Tool

2014
Many studies have found that within an intensely competitive market, it is difficult for retailers to gain advantages from products, prices, promotions, and location. They have to work hard to keep their stores favourable in the mind of consumers. Both practitioners and researchers recognize store atmosphere as a tool for creating value and gaining ...
openaire   +1 more source

Motivations of Facebook Places and store atmosphere as moderator

Industrial Management & Data Systems, 2014
Purpose– The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors) were also investigated as moderators of the relationship between
Insu Cho, Joseph Kichul Kim, Heejun Park, Sang M. Lee   +3 more
openaire   +1 more source

Store Atmospherics

Retail store atmospherics has grabbed the attention of both researchers and professionals due to its synergistic potential with digital media and its influence on consumer behavior. In the current study, bibliometric analysis was employed to quantify the conceptual framework of the retail store atmospherics literature to improve information ...
Omdeep Gupta, Pradeep Joshi, Mukesh Ranakoti, Pradeep Mamgain, Ashulekha Gupta   +4 more
openaire   +1 more source

The Meaning of Store Image and Store Atmosphere in the Store Choice Process

2005
Over the last decade, retailers have been faced with many challenges. There are more sophisticated and more demanding customers. On the other hand, there is intense competition in retailing: non-store retailing formats, integrations, large store formats, etc.
Renko, Sanda, Vignali, Gianpaolo
openaire   +2 more sources

Store atmosphere and purchasing behavior

Journal of Retailing, 1994
Abstract This study extends the Donovan and Rossiter (1982) study which introduced the Mehrabian-Russell (M-R) environmental psychology model into the store atmosphere literature. Donovan and Rossiter's study was exploratory in that student subjects were used and intentions rather than shopping behavior were measured. The present study uses a broader
openaire   +1 more source

Attractive and facilitating store atmospheric stimuli

International Journal of Retail & Distribution Management, 2020
PurposeThe majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers' responses. However, recent research posits that consumer is more likely to experience several cues in a combination, rather than in isolation, i.e.
Gaurav Bhatt, Abhigyan Sarkar, Juhi Gahlot Sarkar   +2 more
openaire   +1 more source