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AI-based virtual try-on technology and the activation of green psychological mechanisms: evidence from a digital consumer environment. [PDF]
Bai J, Liang J, Gao Y, Feng X.
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Ethical judgment, subjective norms, and ethical consumption: The moderating role of moral certainty
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International Journal of Operations and Production Management, 2023
Yongyi Shou, SHAN Xueshu, Jing Dai
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The role of subjective norms in forming the intention to purchase green food
Economic Research-Ekonomska Istrazivanja, 2015Marija Ham, Marina Stanić
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