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Branding and Sustainable Competitive Advantage
2012Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers minds cannot.
openaire +1 more source
Open innovation and sustainable competitive advantage: The role of organizational learning
Technological Forecasting and Social Change, 2023Xiaobin Zhang, Zhaofang Chu
exaly
Building competitive advantage with sustainable products – A case study perspective of stakeholders
Journal of Cleaner Production, 2021Inamutila Kahupi +2 more
exaly
Factors Influencing Sustainable Competitive Advantage in the Hospitality Industry
Journal of Quality Assurance in Hospitality and Tourism, 2021Md Sazzad Hossain
exaly

