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The Role of Digital Marketing in Achieving Sustainable Competitive Advantage
Advances in Business Strategy and Competitive Advantage, 2022Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones, digital billboards, tablets and laptops, portable game devices, and many ...
Edna Mngusughun Denga +2 more
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International Journal of Innovation Science, 2021
Purpose This study aims to investigate the drivers of three main eco-innovation types within the manufacturing small- and medium-sized enterprises (SMEs) in Egypt, as well as to examine the impact of these types in sustaining competitive advantage ...
Khalid Mady, M. Halim, K. Omar
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Purpose This study aims to investigate the drivers of three main eco-innovation types within the manufacturing small- and medium-sized enterprises (SMEs) in Egypt, as well as to examine the impact of these types in sustaining competitive advantage ...
Khalid Mady, M. Halim, K. Omar
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Gaining Sustainable Competitive Advantage
International Journal of Computers in Clinical Practice, 2018Competitive advantage (CA) arises from a firm's attributes that allow one firm to create better customer value than others. Organizations of all sectors of the economy believe that sustainability is a way to achieve a differential advantage. CA is recognised as being the major cause for explaining top organizational performance and is a fundamental ...
Jorge Gomes, Mário Romão
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Technology and Society, 2021
Society is changing radically and fast, triggered by the digital revolution. Firms are thus looking for newer ways to attract, satisfy and retain those customers as their needs and aspirations change.
Tushar R. Shah
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Society is changing radically and fast, triggered by the digital revolution. Firms are thus looking for newer ways to attract, satisfy and retain those customers as their needs and aspirations change.
Tushar R. Shah
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Sustainable competitive advantage or temporary competitive advantage
Journal of Strategy and Management, 2008PurposeCompetitive advantage is an important construct in the strategy discipline. The purpose of this paper is to explore an appropriate definition of competitive advantage, seek to identify sources of competitive advantage for firms and improve understanding of why in many industries for many firms competitive advantage is only a temporary outcome ...
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International Journal of Entrepreneurship and Sustainability Studies
The Resource-Based View (RBV) Theory explains the importance of VRIN/O resources and characteristics for achieving the sustainable competitive advantage.
Desi Mailani +3 more
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The Resource-Based View (RBV) Theory explains the importance of VRIN/O resources and characteristics for achieving the sustainable competitive advantage.
Desi Mailani +3 more
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Leveraging knowledge sharing and innovation culture into SMEs sustainable competitive advantage
, 2020PurposeThis study aimed to examine and explain the role of knowledge sharing in shaping innovation culture to improve business performance and build sustainable competitive advantage. Most empirical research tended to be conducted in large companies, and
I. Arsawan +5 more
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Business Strategy and the Environment
Continuous adaptation and innovation are critical for sustaining a competitive edge in the dynamic and technology‐driven banking sector. This study explores the impacts of transformational leadership and digital transformation on organizational agility ...
Wiweko Probojakti +3 more
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Continuous adaptation and innovation are critical for sustaining a competitive edge in the dynamic and technology‐driven banking sector. This study explores the impacts of transformational leadership and digital transformation on organizational agility ...
Wiweko Probojakti +3 more
semanticscholar +1 more source
Benchmarking : An International Journal, 2023
PurposeEnvironmental degradation in emerging economies has induced stakeholder pressures on diverse firms to ensure sustainable business performance. Consequently, firms are adopting environmentally ethical cultures and reinforcing green creativity to ...
Charles Baah +3 more
semanticscholar +1 more source
PurposeEnvironmental degradation in emerging economies has induced stakeholder pressures on diverse firms to ensure sustainable business performance. Consequently, firms are adopting environmentally ethical cultures and reinforcing green creativity to ...
Charles Baah +3 more
semanticscholar +1 more source
Champagne: A Sustainable Competitive Advantage
European Journal of Marketing, 1990Champagne is the world′s most prestigious sparkling wine. It can be found on the shelves of every wine store and on the wine lists of quality restaurants all over the world. To many people it is the symbol of celebration, luxury, love, success and pleasure. This image has undoubtedly led to it being seldom the object of serious critical analysis.
Anne Sharp, James Smith
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