Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context? [PDF]
Sensors, 2020 This study aimed to explore how the type and visual modality of a recommendation agent’s identity affect male university students’ (1) self-reported responses to agent-recommended symbolic brand in evaluating the naturalness of virtual agents, human, or ...
Kyungmi Chung +3 more
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Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment [PDF]
Heliyon, 2023 Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organised ...
Alfredo Guzmán Rincón +3 more
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Football and symbols: a Bayesian analysis of symbolic consumption in sports club brands [PDF]
Frontiers in Sports and Active LivingIntroductionContemporary football operates as a cultural system in which club brands function as symbolic resources through which fans construct identity, lifestyle, and social belonging. However, existing research has largely relied on linear analytical
Ruby Lorena Carrillo +4 more
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Moe culture and transcultural resonance: a cross-cultural case study of a cute IP on Douyin and TikTok [PDF]
Frontiers in PsychologyThe global circulation of cute intellectual properties (IPs) has emerged as a distinctive affective-cultural phenomenon, yet the psychological mechanisms through which such IPs generate transcultural resonance remain undertheorized.
Jindan Hou, Hanyi Zheng, Shaoshuo Cai
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Impulse Buying and Cognitive Dissonance: Differences in Self-Justification and Symbolic Consumption Among Adult South Korean Generation Z Sports Consumers [PDF]
Behavioral SciencesThis study examined differences in self-justification and symbolic consumption tendency according to levels of impulse-buying tendency among South Korean adult members of Generation Z sports consumers.
Jiung You, Kwon-Hyuk Jeong
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Nonnegotiable Symbolic Value and Sugar-Driven Food Habits in Indonesia: Mixed Methods Study Using a Digital Sociological Approach [PDF]
JMIR InfodemiologyBackgroundThe sugar market in Indonesia reflects the distinct consumer behavior shaped by economic and deeply rooted cultural factors. This study explores how symbolic values attached to sugar sustain persistent, often irrational or uncontrollable ...
Ewina Efriani Manik +8 more
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Art workers in Colombia: Characteristics, symbolic consumption and social identity
European Research on Management and Business Economics, 2022 Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group.
Ruby Lorena Carrillo Barbosa +1 more
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Green consumption: the role of perceived symbolic value and personal innovativeness [PDF]
Journal of Responsible Production and ConsumptionPurpose – This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green purchase intentions within the context of sustainable consumption.
Albert Hasudungan +1 more
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Behavioral SciencesIn the context of a global economic downturn, Millennials—who represent the emerging primary consumer demographic—are increasingly adopting a minimalist consumption model.
Ya Lu, Tian Zhang, Zhiguo Xu
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Phenomenology of Cultural Consumption of Women Over 15 Years Old in Ilam City [PDF]
مطالعات اجتماعی روانشناختی زنان, 2020 Identifying the cultural consumption of women in the city of Ilam in 1397 is the main objective of this study. The methodology used for this study was based on a qualitative and phenomenological approach.
Samira Nassiri +2 more
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