Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context? [PDF]
Sensors, 2020 This study aimed to explore how the type and visual modality of a recommendation agent’s identity affect male university students’ (1) self-reported responses to agent-recommended symbolic brand in evaluating the naturalness of virtual agents, human, or ...
Kyungmi Chung +3 more
doaj +2 more sources
Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment [PDF]
Heliyon, 2023 Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organised ...
Alfredo Guzmán Rincón +3 more
doaj +2 more sources
Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2023 This article explores children’s consumption practices from a sociology of consumption perspective. The aim is to discover whether South African children, in their consumption of clothing, engage in symbolic consumption and to identify the ways in which ...
Belinda Senooane, Johannes Wiid
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The symbolic consumption of music [PDF]
Journal of Marketing Management, 2010 Abstract The relationship between music, the self/identity, and consumption is significant and widely acknowledged, yet it remains under-researched. To further our understanding of the symbolic consumption of music, this study evaluates the usefulness of Larsen, Lawson, and Todd's (2009) conceptual framework of the consumption of music as self ...
Rob Lawson, Gretchen Larsen
exaly +2 more sources
Nonnegotiable Symbolic Value and Sugar-Driven Food Habits in Indonesia: Mixed Methods Study Using a Digital Sociological Approach [PDF]
JMIR InfodemiologyBackgroundThe sugar market in Indonesia reflects the distinct consumer behavior shaped by economic and deeply rooted cultural factors. This study explores how symbolic values attached to sugar sustain persistent, often irrational or uncontrollable ...
Ewina Efriani Manik +8 more
doaj +2 more sources
Art workers in Colombia: Characteristics, symbolic consumption and social identity
European Research on Management and Business Economics, 2022 Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group.
Ruby Lorena Carrillo Barbosa +1 more
doaj +3 more sources
Green consumption: the role of perceived symbolic value and personal innovativeness [PDF]
Journal of Responsible Production and ConsumptionPurpose – This study aims to explore the relationship between personal innovativeness, perceived symbolic value and green purchase intentions within the context of sustainable consumption.
Albert Hasudungan +1 more
doaj +3 more sources
Consumo Simbólico de Artesanías // Symbolic Consumption of Crafts // Consumo Simbólico de Artesanato
Dimensión Empresarial, 2016 Este estudio aborda los factores asociados al consumo simbólico de artesanías –cerámica y cestería- de Ráquira y Guacamayas, objetos que fueron expuestos en Expoartesanías 2011, en la ciudad de Bogotá, y su relación con la construcción de la identidad ...
Jenny Amaya Tellez
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Symbolic Product Superiority in the Neural Salience of Compensatory Consumption Behavior
Frontiers in Psychology, 2020 To cope with self-threat being induced by personal setbacks in daily life, compensatory consumption, especially on symbolic product, has been found to do valuable help to resolve discrepancies between ideal and actual self-concept. Conforming to symbolic
Wenjun Yu +10 more
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The impact of digital technology on sports consumption: evidence from Chinese college students [PDF]
Frontiers in PsychologyBackgroundIn an increasingly digitalized world, the impact of digital technology on sports consumption behavior is a pivotal area of study, particularly among college students who are highly engaged with digital platforms.MethodsThis study investigates ...
Yuan-Ji Zhong +3 more
doaj +2 more sources