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Symbolic consumption and Generation Y consumers: evidence from Thailand
Asia Pacific Journal of Marketing and Logistics, 2017 Purpose The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.
Xiaobing Liu
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Developmental Recognition of Consumption Symbolism
Journal of Consumer Research, 1982Communicating through consumption choices involves decoding information about others based upon observations of their consumption behavior. Using photographs of automobiles and houses, the ability to recognize consumption symbolism is examined in six age groups and compared between males/females and “higher”/“lower” social-class subjects.
Belk, Russell W +2 more
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MedienJournal, 2016
Mehr als jemals zuvor sind Konsumpraktiken Ausdruck individueller Selbstkonzepte. Das trifft in gleicher Weise auch auf Mediennutzungsgewohnheiten zu. Medien werden damit selbst zu „Zutaten“ fu?r die eigene Identitätsarbeit, dies umso mehr als Mediennutzungspräferenzen zunehmend in sozialen Medien gezeigt werden.
Förster, Kati +2 more
openaire +1 more source
Mehr als jemals zuvor sind Konsumpraktiken Ausdruck individueller Selbstkonzepte. Das trifft in gleicher Weise auch auf Mediennutzungsgewohnheiten zu. Medien werden damit selbst zu „Zutaten“ fu?r die eigene Identitätsarbeit, dies umso mehr als Mediennutzungspräferenzen zunehmend in sozialen Medien gezeigt werden.
Förster, Kati +2 more
openaire +1 more source
Effect of emotional experience on symbolic consumption in Generation Y consumers
Marketing Intelligence and Planning, 2018 Purpose The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in Generation Y consumer behavior through the comparison of Generation ...
Xiaobing Liu
exaly +2 more sources
MedienJournal, 2017
Mehr als jemals zuvor sind Konsumpraktiken Ausdruck individueller Selbstkonzepte. Das trifft in gleicher Weise auch auf Mediennutzungsgewohnheiten zu. Medien werden damit selbst zu „Zutaten“ für die eigene Identitätsarbeit, dies umso mehr als Mediennutzungspräferenzen zunehmend in sozialen Medien gezeigt werden.
Medienjournal Archiv +2 more
openaire +1 more source
Mehr als jemals zuvor sind Konsumpraktiken Ausdruck individueller Selbstkonzepte. Das trifft in gleicher Weise auch auf Mediennutzungsgewohnheiten zu. Medien werden damit selbst zu „Zutaten“ für die eigene Identitätsarbeit, dies umso mehr als Mediennutzungspräferenzen zunehmend in sozialen Medien gezeigt werden.
Medienjournal Archiv +2 more
openaire +1 more source
Symbolic Consumption and Alternative Signals of Status
, 2015 Consumer Behavior, Status Signaling, Conspicuous ...
Bellezza, Silvia
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Symbolic Consumption in the Online World
2020Symbolic consumption is defined as a process by which people use symbols—products and brands—to construct and communicate ideas about themselves; to transmit identity on the social stage. With this in mind, it is interesting to consider the phenomenon of fashion influencers for a deeper understanding of the concept of symbolic consumption; a phenomenon
Maria-Teresa Gordillo-Rodriguez +1 more
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Symbolic Consumption in Upscale Cafés
Journal of Hospitality & Tourism Research, 2016The growth in premium coffee consumption in South Korea along with increased incomes and lifestyle changes has created important opportunities for marketers to target customers in the international market. To take advantage of these opportunities, it is critical to understand the underlying factors that motivate Gen Y coffee consumers in Korea in order
Donghee Kim, Soocheong (Shawn) Jang
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Symbolic Behavior: Consumption and Socialization
SSRN Electronic Journal, 2001Objects of consumption and their meanings diverge amongst societies according to the social context. Thus, the meanings expressed by consumers reflect their cultural point of view. The consumption behavior can be explained by the need of expressing these meanings, by the ownership of products that communicate to society how the individual is self ...
Ana Paula Celso de Miranda +2 more
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Children's Recognition of Consumption Symbolism in Children's Products
Journal of Consumer Research, 1984The development of children's abilities to recognize consumption symbolism has been examined using adults' products, but not using children's products. The present study examines children's perceptions of the users of children's products and tests hypotheses concerning the effects of age, sex, social class, and sibling influence.
Belk, Russell +2 more
openaire +1 more source