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Purpose — Intense competition compels every product to innovate. Luxury brands must employ various strategies to attract consumers, one of which is fostering strong customer relationships, measured by the extent of customers' connection to the brand ...
Pristiana Widyastuti
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Carpet as a symbol; The Investigation of the consumption of hand-woven carpet in European countries from middle ages to 18th century [PDF]
The hand-woven carpet because of the capacity of having the artistic, economic and conceptual aspects during the history, has found different functions besides its own consumable function.
Mahla Takhti +2 more
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Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity
With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers.
Xianchun Li +3 more
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The Fez–Hat Struggle in the Context of Symbolic Values in the Turkish Novel
Dress has a symbolic value and meaning that can be an indicator of the civilization, identity, political preferences, position or economic status of the person.
Mehmet Doğan
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Le capital et la communication. Sur la construction symbolique de la valeur
The article responds to a double aim: to enrich contemporary thinking on the question of value by thwarting the aporias inherent in the usual distinction between use value and exchange value; probing the springs of market relations by bringing to light ...
Stéphane Olivesi
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Clustering of modal-valued symbolic data [PDF]
Symbolic Data Analysis is based on special descriptions of data - symbolic objects (SO). Such descriptions preserve more detailed information about units and their clusters than the usual representations with mean values. A special kind of symbolic object is a representation with frequency or probability distributions (modal values).
Natasa Kejzar +2 more
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Assessment of Museum Items [PDF]
The expediency of assessment of museum items on the basis of the degree of exclusiveness (scientific and historical, scientific and artistic, and other scientific and informative value) is substantiated.
Y. Kaliuha, O. Gerasymenko
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Value, values, symbols and outcomes [PDF]
This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity.
Domegan, Christine +8 more
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L’arbre urbain à Tunis : entre fonctionnalités et croyances
What criteria should be used for preserving an urban tree as a cultural heritage to be transmitted? Three hypotheses are examined in the case of the city of Tunis.
Myriam Bennour Azooz
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EXAMINATION OF MUSLIM CONSUMERS’ INTENTIONS TO EAT AT FINE DINING RESTAURANTS
This paper aims to identify the functional, symbolic, hedonic and Islamic value constructs of Muslim consumers’ satisfaction with fine dining restaurants.
Muhammad Amiruddin Al- Farisi +2 more
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