Results 51 to 60 of about 181,153 (246)
Techniques Créatives de Placement : Concepts et applications
Revue Marocaine de Recherche en Management et Marketing, 2011 Aujourd’hui la technique du placement est de plus en plus internationale. Le consommateur final est de plus en plus conscient de l’objectif persuasif de cette technique de communication.
Slim KHALBOUS , Meriem MAAZOUL
doaj
‘Where are the adults?’: Troubling child‐activism and children's political participation
British Educational Research Journal, EarlyView.Abstract Children's political participation is a well‐established theme in childhood studies. In this article we offer an original account of child activism that takes into account the entangled and emergent aspect of children as activists. We begin with a historical and a conceptual review, noting the importance of mid‐20th century developments such ...
Sharon Hunter, Claire Cassidy
wiley +1 more source
Télévision et images géographiques
Géographie et Cultures, 2007 The main argument of this paper is that television is participating in a complex, cultural process through which environmental meanings and values are produced and consumed.
Björn Bollhöfer
doaj +1 more source
Benefit Corporations: The Moral Legitimacy That Requires More Rules
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines why Italian for‐profit firms convert to Benefit Corporation status and how they navigate the ensuing hybridization. Survey data from 118 companies are interpreted through a pragmatic and moral legitimacy lens. Results show that the main trigger is pragmatic legitimacy: managers seek to strengthen trust with internal and ...
Laura Rocca +3 more
wiley +1 more source
La publicité dans les oeuvres audiovisuelles [PDF]
, 2015 International audienceSi l'on peut sans doute discuter le point de savoir si la publicité un art, il faut en tout cas constater que les publicitaires s'inspirent très souvent de l'art pour élaborer affiches, logos ou films promotionnels.
Bernault, Carine
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Rapid technological change, shorter lifecycles and rising demand for electrical and electronic equipment (EEE) are increasing waste electrical and electronic equipment (WEEE) and emphasise the need for a circular economy. This paper identifies barriers and enablers of the circular transition in EEE and outlines interventions.
Aya Abdelmeguid, Lucia Corsini
wiley +1 more source
French Journal for Media Research, 2017 Dans les programmes courts sur l’environnement, la brièveté du discours crée une forme spécifique de conscience éthique. Elle appelle, dialectiquement, son propre dépassement dans l’action durable et semble un mode d’expression adéquat à une éthique de l’
Cheymol Jean-Bernard
doaj
Science, musée et télévision : discours sur le cerveau [PDF]
, 2003 Les discours médiatiques à propos de science s'inscrivent dans des logiques sociales et communicationnelles qui sont difficiles à appréhender tant qu'on raisonne en termes de transmission des connaissances.
Babou, Igor, Le Marec, Joëlle
core +2 more sources
Behavioral Sciences &the Law, EarlyView.ABSTRACT Despite growing public knowledge of false confession cases, research with students and community members continues to find that people assume confessions indicate guilt. The present research explored the implications of belief perseverance: the tendency to maintain a belief even when confronted with compelling contradictory evidence.
Taya D. Henry +2 more
wiley +1 more source