Results 21 to 30 of about 146,783 (191)
Sociolinguistics of the Korean Wave
Samosir and Wee examine how the immensely popular Korean Wave (""K-wave"") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music (""K-pop""), serialised dramas (""K ...
Samosir, Nora, Wee, Lionel
openaire +3 more sources
Abstrak Penelitian ini mengimplementasikan teori mengenai analisis multimodal tentang representasi Korean Wave pada iklan susu Ultra Milk. Korean Wave merupakan suatu budaya yang terkonstruksi oleh budaya yang berasal dari Korea Selatan.
Afita Nurmalasari +2 more
doaj +1 more source
Korean Wave| The Korean Wave: Retrospect and Prospect ― Introduction
The Korean Wave (hallyu in Korean) marks a historical point and celebrates its 20th anniversary in 2017. The Korean Wave primarily started with a few well-made television dramas that were popular in East Asia, and the local cultural industries have ...
Dal Yong Jin, Tae-jin Yoon
doaj +2 more sources
Background: Currently, Indonesia is one of the countries affected by the Korean "fever" due to the Korean wave's globalization through the media. The content of K-pop which displays model characteristics that are identical to a slender body, tall, and ...
Nurina Umy Habibah +2 more
doaj +1 more source
This article examines the potential collaboration between Netflix and the Korean gaming industry and how it could impact the Korean Wave. Using the concept of transversality, it explores hypothetical directions of collaboration that could create a new ...
Tae-Jin Yoon, Yaewon Jin
doaj +2 more sources
Psychological wellbeing early adult Korean pop fangirls
Mental health is a state of well-being in which individuals are aware of their abilities, can cope with the normal stresses of daily life, can work productively or productively, and are able to contribute to their community.
Angelita Jayalaksana Fitri +2 more
doaj +3 more sources
Does the halal label of Lemonilo instant noodles matter to students?
Purpose – This study aimed to determine the influence of the Korean wave, brand ambassadors, and halal label on the purchasing decisions of Lemonilo instant noodles. Methodology – This study uses quantitative research methods. Using a purposive sampling
Ni’matus Saadah +2 more
doaj +1 more source
This study investigates the factors influencing the purchase intention and consumer purchase decisions of Korean skin care products. Three factors, namely the Korean wave, social media, and reference groups, were included in this study.
Adi Santoso +4 more
doaj +1 more source
Between Love and Hate: The New Korean Wave, Japanese Female Fans, and Anti-Korean Sentiment in Japan
Despite the enormous success in Japan of Korean popular culture, including TV dramas and K-pop, over the past few decades, anti-Korean sentiment in the country has become increasingly visible and intense.
Ji-Hyun Ahn, E Kyung Yoon
doaj +1 more source
In the current article, I examine the continuing fascination with the outstanding success of Korean popular culture beyond national and regional borders, known as the Korean Wave or Hallyu, through the mediatized emotions of shock and surprise.
Irina Lyan
doaj +2 more sources

