Results 221 to 230 of about 1,176,658 (301)
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Journal of Hospitality and Tourism Management, 2020
The purpose of the current paper is to review the implementations of the theory of planned behavior (TPB), as one of the most widely used social-psychological model in the literature, in terms of feasibility, testability, methodological suitability, and ...
Elif Ulker-Demirel
exaly +2 more sources
The purpose of the current paper is to review the implementations of the theory of planned behavior (TPB), as one of the most widely used social-psychological model in the literature, in terms of feasibility, testability, methodological suitability, and ...
Elif Ulker-Demirel
exaly +2 more sources
International Journal of Information Management, 2021
The extended unified theory of acceptance and use of technology (UTAUT2) is less than ten years old and has already garnered more than 6000 citations with extensive usage in information systems and beyond. This research employed cited reference search to
K. Tamilmani +3 more
semanticscholar +1 more source
The extended unified theory of acceptance and use of technology (UTAUT2) is less than ten years old and has already garnered more than 6000 citations with extensive usage in information systems and beyond. This research employed cited reference search to
K. Tamilmani +3 more
semanticscholar +1 more source
An Emerging Theory of Avatar Marketing
Journal of Marketing, 2021Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice.
Fred Miao +4 more
semanticscholar +1 more source
How to advance theory through literature reviews in logistics and supply chain management
International Journal of Physical Distribution and Logistics Management, 2021PurposeThe discipline's most common uses for literature reviews—identifying gaps, developing research agendas, and categorizing the literature—too often fail to challenge, change or advance theoretical perspectives.
Christian F Durach +2 more
exaly +2 more sources
An Introduction to Literature, Criticism and Theory
, 20231. The Beginning 2. Readers and Reading 3. The Author 4. The Text and the World 5. The Uncanny 6. Narrative 7. Character 8. Voice 9. Figures and Tropes 10. Laughter 11. The Tragic 12. History 13. Me 14. Sexual Difference 15. God 16. Ideology 17.
A. Bennett, N. Royle
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Australasian Marketing Journal, 2020
Behavioral theories have been extensively referred to in consumer behavior literature to understand the factors influencing user intentions and behavior.
Aditya Kumar Sahu +2 more
exaly +2 more sources
Behavioral theories have been extensively referred to in consumer behavior literature to understand the factors influencing user intentions and behavior.
Aditya Kumar Sahu +2 more
exaly +2 more sources
Toward a theory of behavioral control
Journal of Strategic Marketing, 2021A careful consideration of studies on behavioral prediction in the existing literature suggests that behavioral control is often included as one of the many key factors involved in the theorization of consumer behavior.
Weng Marc Lim, Marc Arul Weissmann
semanticscholar +1 more source
A review of the ICT-enabled development literature: Towards a power parity theory of ICT4D
Journal of strategic information systems, 2019ICT projects are considered an important means of achieving development goals in developing countries. Although voluminous, the research to date is inconsistent in theorizing how, or why, development outcomes do or do not occur following the introduction
Wallace Chipidza, D. Leidner
semanticscholar +1 more source