Results 221 to 230 of about 1,216,593 (259)

Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior

Journal of Hospitality Marketing & Management, 2023
A single theory cannot adequately resolve the research gap exists in green hotel literature concerning consumer attitude and behavior in determining whether social identity theory, value-belief-norm theory or theory of planned behavior contain inherent ...
Lei Wang, Qi Zhang, P. P. Wong
semanticscholar   +1 more source

An Emerging Theory of Avatar Marketing

Journal of Marketing, 2021
Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice.
Fred Miao, Irina V. Kozlenkova, Hai-Zhong Wang, Tao Xie, R. Palmatier   +4 more
semanticscholar   +1 more source

Theory of Literature

, 2012
Bringing his perennially popular course to the page, Yale University Professor Paul H. Fry offers in this welcome book a guided tour of the main trends in twentieth-century literary theory.
P. H. Fry
semanticscholar   +1 more source

Toward a theory of behavioral control

Journal of Strategic Marketing, 2021
A careful consideration of studies on behavioral prediction in the existing literature suggests that behavioral control is often included as one of the many key factors involved in the theorization of consumer behavior.
Weng Marc Lim, Marc Arul Weissmann
semanticscholar   +1 more source

The art of writing literature review: What do we know and what do we need to know?

International Business Review, 2020
A literature review article provides a comprehensive overview of literature related to a theme/theory/method and synthesizes prior studies to strengthen the foundation of knowledge.
Justin Paul, A. Criado
semanticscholar   +1 more source

Theory of planned behavior in consumer behavior research: A systematic literature review

International Journal of Consumer Studies, 2023
Katarzyna Rozenkowska
semanticscholar   +1 more source

Developing the theory of formative assessment

, 2009
Whilst many definitions of formative assessment have been offered, there is no clear rationale to define and delimit it within broader theories of pedagogy.
P. Black, D. Wiliam
semanticscholar   +1 more source

BIBGT: combining bibliometrics and grounded theory to conduct a literature review

European Journal of Information Systems, 2023
Frantz Rowe, Isabelle Walsh
exaly  

Theory of Literature

, 1949
R. H. Fogle, R. Wellek, A. Warren
semanticscholar   +1 more source

Depression and suicidality in psoriasis: review of the literature including the cytokine theory of depression

Journal of the European Academy of Dermatology and Venereology, 2017
J. Koo, L. Marangell, M. Nakamura, A. Armstrong, C. Jeon, T. Bhutani, Jashin J. Wu   +6 more
semanticscholar   +1 more source