Results 251 to 260 of about 5,901,541 (330)
Some of the next articles are maybe not open access.
2017
Bringing his perennially popular course to the page, Yale University Professor Paul H. Fry offers in this welcome book a guided tour of the main trends in twentieth-century literary theory.
P. H. Fry
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Bringing his perennially popular course to the page, Yale University Professor Paul H. Fry offers in this welcome book a guided tour of the main trends in twentieth-century literary theory.
P. H. Fry
openaire +2 more sources
An Emerging Theory of Avatar Marketing
Journal of Marketing, 2021Avatars are becoming increasingly popular in contemporary marketing strategies, but their effectiveness for achieving performance outcomes (e.g., purchase likelihood) varies widely in practice.
Fred Miao +4 more
semanticscholar +1 more source
An Introduction to Literature, Criticism and Theory
, 20231. The Beginning 2. Readers and Reading 3. The Author 4. The Text and the World 5. The Uncanny 6. Narrative 7. Character 8. Voice 9. Figures and Tropes 10. Laughter 11. The Tragic 12. History 13. Me 14. Sexual Difference 15. God 16. Ideology 17.
A. Bennett, N. Royle
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Toward a theory of behavioral control
Journal of Strategic Marketing, 2021A careful consideration of studies on behavioral prediction in the existing literature suggests that behavioral control is often included as one of the many key factors involved in the theorization of consumer behavior.
Weng Marc Lim, Marc Arul Weissmann
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How to advance theory through literature reviews in logistics and supply chain management
International Journal of Physical Distribution & Logistics Management, 2021PurposeThe discipline's most common uses for literature reviews—identifying gaps, developing research agendas, and categorizing the literature—too often fail to challenge, change or advance theoretical perspectives.
C. Durach, J. Kembro, Andreas Wieland
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International Journal of Management Reviews
The steady increase in academic production has been paralleled by a surge in the number of bibliometric and systematic literature reviews (SLRs) published. Over the years, scholars began to combine bibliometric analyses with SLRs.
Giacomo Marzi +3 more
semanticscholar +1 more source
The steady increase in academic production has been paralleled by a surge in the number of bibliometric and systematic literature reviews (SLRs) published. Over the years, scholars began to combine bibliometric analyses with SLRs.
Giacomo Marzi +3 more
semanticscholar +1 more source
Siber Journal of Advanced Multidisciplinary
: This study aims to build a hypothesis regarding the influence between variables that can later be used for further research within the scope of research methodology.
Primadi Candra Susanto +4 more
semanticscholar +1 more source
: This study aims to build a hypothesis regarding the influence between variables that can later be used for further research within the scope of research methodology.
Primadi Candra Susanto +4 more
semanticscholar +1 more source
, 2020
Behavioral theories have been extensively referred to in consumer behavior literature to understand the factors influencing user intentions and behavior.
A. Sahu, R. Padhy, A. Dhir, A. Dhir
semanticscholar +1 more source
Behavioral theories have been extensively referred to in consumer behavior literature to understand the factors influencing user intentions and behavior.
A. Sahu, R. Padhy, A. Dhir, A. Dhir
semanticscholar +1 more source
Voice of Dalit, 2014
‘Literature’ first comes up, thereafter comes the device of analysing it. Dalit literature has evolved in postcolonial India through the exclusive contributions of the untouchables of the country. It is unlike the other forms of literature such as national literature or mainstream literature or the progressive literature.
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‘Literature’ first comes up, thereafter comes the device of analysing it. Dalit literature has evolved in postcolonial India through the exclusive contributions of the untouchables of the country. It is unlike the other forms of literature such as national literature or mainstream literature or the progressive literature.
openaire +1 more source
The art of writing literature review: What do we know and what do we need to know?
International Business Review, 2020A literature review article provides a comprehensive overview of literature related to a theme/theory/method and synthesizes prior studies to strengthen the foundation of knowledge.
J. Paul, A. R. Criado
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