Results 101 to 110 of about 110,654 (301)
PENERAPAN KONSEP PERSONAL BRANDING PADA INFLUENCER DI MEDIA SOSIAL (Analisis Isi Kualitatif pada Akun TikTok @raniaayamin) [PDF]
Rania Maheswari Yamin is an influencer with the TikTok account @raniaayamin. Having a different family background as a palace princess and the great-granddaughter of the hero Muhammad Yamin, Rania is an influencer who has advantages over others.
Triswastantika, Yunita Cinthya
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Psychology &Marketing, EarlyView.ABSTRACT Taking a relational approach, this research investigates why people are so prone to gossip about their favorite celebrities relative to other targets. We focus on the emotional dynamics that characterize the choice of whether to gossip and compare parasocial relationships—one‐sided bonds in which celebrities influence consumers, but not vice ...
Gaia Giambastiani +2 more
wiley +1 more source
THE INFLUENCE OF CONTENT MARKETING ON AZLOE'S PRODUCT PURCHASE DECISIONS PROCESS
Journal of Management Small and Medium Enterprises (SME's)This study aims to analyze the effect of content marketing on the @azloeofficial TikTok on Azloe’s product purchasing decisions through TikTok Shop. This research uses a descriptive verification analysis method.
Shafa Syahida Islamidina +2 more
doaj +1 more source
MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PENYAJIAN KONTEN EDUKASI (Analisis isi pada akun TikTok @micol_26) [PDF]
Social media is currently a media that is in demand by the Indonesian people, one of them is TikTok social media. TikTok social media is no longer just a means to find entertainment, but also a medium to present educational content.
Yahdi, Thanisa Firda
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New Media, Free Expression, and the Offences Against the State Acts [PDF]
, 2020 New media facilitates communication and creates a common, lived experience. It also carries the potential for great harm on an individual and societal scale.
Donohue, Laura K.
core +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source
Metajournalistic Discourse on TikTok
Emerging MediaIn this study, a mixed method was used to understand metajournalistic discourse on TikTok. Using convenience sampling, 30 journalists active on TikTok were selected and all their available 3270 TikTok videos were manually content analyzed.
Ahmed Al-Rawi
doaj +1 more source
THE USE OF TIKTOK IN EFL CLASSROOM AS THE LEARNING MEDIA IN SPEAKING SKILLS: STRENGTHS AND WEAKNESSES [PDF]
This study aims to identify the strengths and weaknesses of the use of TikTok in EFL classrooms as a learning medium in speaking skill of students English Language Education Department (ELED) University of Muhammadiyah Malang in the 2020-2021 academic ...
Fuadanindya, Alif
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Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption
Psychology &Marketing, EarlyView.ABSTRACT Do‐it‐yourself (DIY) products are widespread in the marketplace yet remain under‐researched. The present study therefore investigates consumers’ preferences for DIY products from an evolutionary psychology perspective. Specifically, we explore how the activation of two romantic relationship motives affects men's and women's DIY product ...
Ali Gohary +2 more
wiley +1 more source
Com gestionar el fenomen dels influencers al centre educatiu [PDF]
, 2019 Des de l'expansió de les TIC, la quantitat d'informació a la que tenim abast és major. Aquest fet inclou totes les franges d'edat. Durant l'adolescència els nois i les noies busquen la seva identitat i actualment les xarxes hi juguen un paper important ...
Testar Trèmols, Daniel
core +1 more source