Đặc trưng thi pháp thể loại tư tiểu thuyết (Shishosetsu) trong văn học Nhật Bản
Tạp chí Khoa học và Công nghệTrong dòng chảy của văn học Nhật Bản cận hiện đại của thế kỷ XX, Shishosetsu có một vị trí quan trọng và có những ảnh hưởng về sau này. Tư tiểu thuyết là nơi khởi đầu của Văn học hiện đại Nhật Bản.
Nguyễn Lê Phương Trình
doaj
Examining Influencers Role in TikTok Shop’s Promotional Strategies and Consumer Purchases
Aptisi Transactions on Technopreneurship (ATT)TikTok Shop, a new feature by TikTok, facilitates direct transactions within the app, representing an innovative entrepreneurship venture. This study assesses how product quality and free shipping promotions influence purchase decisions, with influencers
Ronal Aprianto +4 more
semanticscholar +1 more source
Integrating multimodal data and machine learning for entrepreneurship research
Strategic Entrepreneurship Journal, EarlyView.Abstract Research Summary Extant research in neuroscience suggests that human perception is multimodal in nature—we model the world integrating diverse data sources such as sound, images, taste, and smell. Working in a dynamic environment, entrepreneurs are expected to draw on multimodal inputs in their decision making.
Yash Raj Shrestha, Vivianna Fang He
wiley +1 more source
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA DALAM MEMPERKENALKAN WISATA DAERAH (Studi pada Dinas Kebudayaan Pemuda Olahraga dan Pariwisata Kab. Sumenep) [PDF]
Current technological developments make it easier to promote on social media. Factors such as the use of social media, collaboration with local influencers, and unique experiences are important in designing interesting and relevant strategies.
Annisa, Siti
core
When should firms watch for cross‐industry competition? A demand‐side perspective
Strategic Management Journal, EarlyView.Abstract Research Summary Research on competitor identification has primarily focused on intra‐industry competition. However, cross‐industry competitive threats are prevalent and consequential. We adopt a consumer‐oriented perspective to examine how consumer perceptions shape de facto competition across industry boundaries.
Ying Li, Samira Reis, Olga M. Khessina
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This research aims to investigate the impact of TikTok marketing content on impulsive purchasing moderated by product reviews, focusing on cosmetic products with the highest sales in Indonesia, specifically Luxcrime as the brand under study.
Syahvina Bianca Isman, Ahmad Maulidizen
doaj +1 more source
Cyberaddiction to TikTok during the COVID-19 pandemic [PDF]
Spanish Journal of Marketing-ESICPurpose – The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users. Design/methodology/approach – An online survey of 305
Souad Maghraoui, Lilia Khrouf
doaj +1 more source
Analysis of the Phenomenon Using Tiktok Social Media @duniaislam2 as a Da'wah Media
, 2023 Retno Anggraini Tri Ardana +1 more
openalex +1 more source
KECENDERUNGAN KONTEN INFORMASI TEMPAT KULINER MALANG DI MEDIA SOSIAL (Analisis Isi Akun TikTok @spaceseekers.id) [PDF]
Social media technology is now one of the means to get information. TikTok is one of the social media platforms for communicating and sharing information with a wide audience, especially in providing information on culinary place. This study objective to
Jannah, Miftahul
core
New Media, Free Expression, and the Offences Against the State Acts [PDF]
, 2020 New media facilitates communication and creates a common, lived experience. It also carries the potential for great harm on an individual and societal scale.
Donohue, Laura K.
core +1 more source