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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Journal of Retailing and Consumer Services, 2023
Sergio Barta, Daniel Belanche Gracia, Marta Flavián   +2 more
exaly   +2 more sources

Why’s Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media

Social Media and Society, 2022
The video-sharing social media platform TikTok has experienced a rapid rise in use since its release in 2016. While its popularity is undeniable, at the first glance, it seems to offer features already available on previously existing and well ...
Aparajita Bhandari
exaly   +2 more sources

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TikTok

2023
TikTok je družbeno omrežje, ki ga je leta 2016 predstavilo kitajsko podjetje ByteDance. V osnovi je namenjen za sprostitev in zabavo, vendar ponuja tudi informativne videoposnetke dolge vse od 15 sekund do 10 minut. Sprva je bila njegova uporaba osredotočena zgolj na mlajšo populacijo, ampak s časom so ga vzljubili tudi starejši in tako ima v letu 2022
Zala Ajd, Nino Čurin, Gregor Hvastija, Lucija Šerbec, Sebastjan Zobec   +4 more
openaire   +1 more source

Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi

Jurnal Ilmiah Raflesia Akuntansi
Utilizing TikTok social media as a promotional medium in digital business marketing has become a significant innovative strategy in the digital era.
A. Kurniawan, Raja Fitriana, Masayu Vrisaliani, Natasya Saffa Adesti, S. Rahmadhani   +4 more
semanticscholar   +1 more source

Information quality of videos related to esophageal cancer on tiktok, kwai, and bilibili: a cross-sectional study

BMC Public Health
Esophageal cancer typically lacks specific early symptoms, leading to late-stage diagnosis and poor prognosis, with an overall low 5-year survival rate.
Weimin Zhu, Banghao He, Xinyuan Wang, Yuanye Du, Kathleen Young, Shuhan Jiang   +5 more
semanticscholar   +1 more source

The quality and reliability of short videos about premature ovarian failure on Bilibili and TikTok: Cross-sectional study

Digital Health
Background Premature ovarian failure (POF) is a condition where ovarian function ceases before age 40, leading to infertility and other health issues. As public health awareness increases, platforms like TikTok and Bilibili have become key sources for ...
Ren Xu, Yanan Ren, Xinjun Li, Luyang Su, Jianzhi Su   +4 more
semanticscholar   +1 more source

#WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok

Nutrients
Background: Social media platforms such as TikTok are significant sources of nutrition information for adolescents and young adults, who are vulnerable to unregulated, algorithm-driven content.
Michelle Zeng, J. Grgurevic, R. Diyab, Rajshri Roy   +3 more
semanticscholar   +1 more source

Peran Konten TikTok dalam Mengembangkan Branding sebagai Media Bisnis Digital yang Berprofitabilitas

Journal of Science and Education Research
Dalam era digital yang terus berkembang, media sosial memainkan peran penting dalam strategi pemasaran bisnis, dan TikTok telah muncul sebagai salah satu platform yang paling efektif dalam membangun branding bagi bisnis digital.
Safitri Wulandari, M. Zahiroh, L. Maknunah, Siti Nur Halizah   +3 more
semanticscholar   +1 more source

Quality and content evaluation of thyroid eye disease treatment information on TikTok and Bilibili

Scientific Reports
Thyroid eye disease (TED) is an autoimmune condition that commonly impacts patients’ visual function, appearance, and psychological well-being. Challenges in TED management include low early detection rates and large variation in treatment response ...
Haisheng Wang, Huahong Zhang, Jiamin Cao, Feng Zhang, W. Xiong   +4 more
semanticscholar   +1 more source