Results 151 to 160 of about 15,583,564 (173)
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International Journal of Research in Marketing, 2019
Abstract This paper reports a surprising reversal in the effect of advertising repetition over time. A field study shows higher annoyance with a more frequently advertised brand at the time of advertising, but greater preference for this same brand several weeks later.
Ann Kronrod, Joel Huber
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Abstract This paper reports a surprising reversal in the effect of advertising repetition over time. A field study shows higher annoyance with a more frequently advertised brand at the time of advertising, but greater preference for this same brand several weeks later.
Ann Kronrod, Joel Huber
openaire +1 more source
Mean reversion in asset returns and time non-separable preferences
International Review of Economics & Finance, 2001Abstract Time non-separable preferences are used in combination with various specifications of the endowment process to calibrate the Capital Asset Pricing Model (CAPM). Time non-separability is caused either by habit persistence or durability. It is demonstrated that the model can indeed produce the amount of mean reversion detected in historical ...
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Journal of Speech, Language, and Hearing Research
Purpose: The purpose of the present study was to examine whether there is a listening preference for child-directed speech (CDS) over backward speech in moderate-preterm infants (MPIs). Method: Eighteen MPIs of gestational age of 32.0 weeks (range: 32–34.06 weeks), chronological age
Osnat Segal, Dana Moyal
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Purpose: The purpose of the present study was to examine whether there is a listening preference for child-directed speech (CDS) over backward speech in moderate-preterm infants (MPIs). Method: Eighteen MPIs of gestational age of 32.0 weeks (range: 32–34.06 weeks), chronological age
Osnat Segal, Dana Moyal
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2012
In most species females do not exhibit conspicuous sexual behaviours and female mate preferences are often measured by means of the time spent close to males. In spite of its widespread use, in only a few studies has this measure been validated as a reliable indicator of female mate preference.
Gonçalves, David, Oliveira, Rui Filipe
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In most species females do not exhibit conspicuous sexual behaviours and female mate preferences are often measured by means of the time spent close to males. In spite of its widespread use, in only a few studies has this measure been validated as a reliable indicator of female mate preference.
Gonçalves, David, Oliveira, Rui Filipe
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Good times, bad times: Reversal of risk preferences.
Decision, 2016Einav Hart +2 more
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The Effect of Risk on Intertemporal Choice and Preference Reversal
Journal of the Experimental Analysis of Behavior, 2022Ping Xu, Hui Sang, Jiuqing Cheng
exaly
Supplemental Material for Good Times, Bad Times: Reversal of Risk Preferences
Decision, 2015openaire +1 more source
Durable reverse top-k queries on time-varying preference
World Wide WebChuhan Zhang, Jianzhong Li, Shouxu Jiang
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Reveal Preference Reversal in Consumer Preference for Sustainable Food Products
Food Quality and Preference, 2020Xuqi Chen +2 more
exaly
Preference Reversal: Analysis Using Construal Level Theory That Incorporates Discounting
Journal of Choice Modelling, 2022Mitsuru Kaneko, Makoto Abe
exaly