Results 121 to 130 of about 3,470,329 (294)

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Analysis of Carbohydrates and Glycoconjugates by Matrix‐Assisted Laser Desorption/Ionization Mass Spectrometry: An Update for 2023–2024

open access: yesMass Spectrometry Reviews, EarlyView.
ABSTRACT The use of MALDI mass spectrometry for the analysis of carbohydrates and glycoconjugates is a well‐established technique and this comprehensive review is the twelfth update of the original article published in 1999 and brings coverage of the literature to the end of 2024.
David J. Harvey
wiley   +1 more source

Farm policy and mandatory supply controls - the case of tobacco [PDF]

open access: yes
Agricultural price supports ; Tobacco ...
Kenneth C. Carraro
core  

A national crop wild relative checklist for Zimbabwe reveals edible crop wild relative diversity of regional and global importance

open access: yesPLANTS, PEOPLE, PLANET, EarlyView.
Crop wild relatives (CWR) in Zimbabwe are reservoirs of beneficial agronomic traits, yet they remain under‐documented and poorly conserved. This study developed Zimbabwe's first national CWR checklist based on a conceptual framework combining floristic, ecological and ethnobotanical data, revealing over 2700 taxa, with nearly 1000 edible species ...
Kudakwashe Mutasa   +3 more
wiley   +1 more source

Level of tobacco dependence and beliefs towards heated tobacco products

open access: yesEuropean Journal of Public Health
Abstract   Nicotine dependence affects not only behaviors related directly to smoking, quit attempts or looking for alternative products but also beliefs about smoking. We sought to assess whether the level of tobacco dependence is associated with beliefs and feelings towards heated tobacco products ...
Gradowicz-Prajsnar, B   +3 more
openaire   +1 more source

Gene turnover in the common ancestor of all C4 grasses

open access: yesPLANTS, PEOPLE, PLANET, EarlyView.
Understanding how plants evolve more efficient photosynthesis is important in a warming world where improving crop productivity and resilience is a global priority. By generating the first reference genomes for an early‐diverging group of grasses called the Aristidoideae, we were able to reconstruct the genetic makeup of the last common ancestor of all
Lara Pereira   +6 more
wiley   +1 more source

Effect of Processing Parameters on the Heating Uniformity of Postharvest Tobacco Leaves Subjected to Radio Frequency Disinfestations

open access: yesInsects
Uneven heating is the biggest obstacle to the application of radio frequency (RF) technology in insecticidal applications. Since many existing studies have focused on the RF heating uniformity of granular materials, few RF treatment solutions have been ...
Jinsong Zhang   +5 more
doaj   +1 more source

Structural and Biochemical Characterization of the Diaminopimelate Epimerase DapF From Pseudomonas aeruginosa PA14

open access: yesProteins: Structure, Function, and Bioinformatics, EarlyView.
ABSTRACT The emergence of antibiotic resistance in bacteria is a major threat to global public health. To combat increasingly drug‐resistant bacteria like Pseudomonas aeruginosa, new targets for pharmaceuticals need to be explored. One such potential target for P.
Philipp Schneider   +4 more
wiley   +1 more source

Single and dual RPA‐CRISPR/Cas assays for point‐of‐need detection of Stewart's wilt pathogen (Pantoea stewartii subsp. stewartii) of corn and Maize dwarf mosaic virus

open access: yesPest Management Science, Volume 81, Issue 4, Page 1988-1999, April 2025.
Schematic diagram of the single and dual RPA‐CRISPR/Cas12a/13a diagnostic assays for the detection of Pantoea stewartii subsp. stewartii and Maize dwarf mosaic virus. The validated assays provide a useful and sensitive molecular tool for detecting two quarantine pathogens of maize within a minimal resource framework suitable for fast‐tracking the ...
Qian Tian   +6 more
wiley   +1 more source

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