Results 211 to 220 of about 11,957 (260)
From support to sustained engagement: internalization processes in experiential learning in tourism management education. [PDF]
Front PsycholZhao J, Liu Q.
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Revisit intentions of sports tourists: an extended theory of planned behavior approach. [PDF]
BMC PsycholGao W, Cao D, Lyu T, Yang Y.
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Creative crossroads: advancing sport-event tourism through creative placemaking for enhanced destination value and social impact. [PDF]
Front Sports Act LivingKhalimova N, Ibragimov N.
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2007
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.
Kozak, M., Andreu, L.
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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.
Kozak, M., Andreu, L.
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2012
As stated many times before, the tourism product is a set of heterogeneous and complementary services, supplied by firms that either directly serve the tourists or indirectly satisfy their demand. In other words, a single tourism demand does not exist (see Sect. 4.2) and tourism should be interpreted as a set of interconnected markets.
Guido Candela, Paolo Figini
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As stated many times before, the tourism product is a set of heterogeneous and complementary services, supplied by firms that either directly serve the tourists or indirectly satisfy their demand. In other words, a single tourism demand does not exist (see Sect. 4.2) and tourism should be interpreted as a set of interconnected markets.
Guido Candela, Paolo Figini
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2020
The training manual reveals theoretical basis for tourism marketing. Aspects of marketing in the tourist firms’ activity are highlighted; features of marketing in the sphere of tourism and specificity of the price, commodity, communication and marketing policy of the tourist company are presented.
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The training manual reveals theoretical basis for tourism marketing. Aspects of marketing in the tourist firms’ activity are highlighted; features of marketing in the sphere of tourism and specificity of the price, commodity, communication and marketing policy of the tourist company are presented.
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2014
Tourism is an important service sector in many countries across the world as this particular sector generates significant amounts of revenue that adds up to the country's national economy. Given the significance of this sector, it is important to consider how this sector can be promoted to the end users and what type of marketing strategies should be ...
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Tourism is an important service sector in many countries across the world as this particular sector generates significant amounts of revenue that adds up to the country's national economy. Given the significance of this sector, it is important to consider how this sector can be promoted to the end users and what type of marketing strategies should be ...
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The Service Industries Journal, 1984
The objectives of this article are to present the applications of marketing management in the tourism industry. The article discusses the various factors affecting the tourism market and its major sectors: (i) travel agencies and tour operators; (ii) hotel and catering; and (iii) transport.
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The objectives of this article are to present the applications of marketing management in the tourism industry. The article discusses the various factors affecting the tourism market and its major sectors: (i) travel agencies and tour operators; (ii) hotel and catering; and (iii) transport.
openaire +1 more source