Results 111 to 120 of about 74,672 (309)
Application of the relationship marketing model in tourist firms [PDF]
, 2014 The aim of the article. The following paper presents the model of the relationship marketing in tourist services. The results of the analysis. In the first part the theoretical basis knowledge (the elements and results) about relationship marketing have
I. Sowier-Kasprzyk
core
Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis
Journal of Consumer Behaviour, EarlyView.ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley +1 more source
The influence of destination image on the domestic tourist's behavior [PDF]
Marketing (Beograd. 1991)Tourist destination image is directly related to the number of destination visitors, and it significantly shapes the destination positioning strategy and tourist behavior.
Marković Ivana +2 more
doaj +1 more source
Between Duty and Romance: The Attraction of Sounding “Black” in Paris [PDF]
, 2019 The histories of Black Americans who significantly influenced French life and culture in Paris are hardly marked or visible across the most frequented tourist destinations or within state-sponsored museums dedicated to national history.
Wilson, Anndretta Lyle
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
The Effect of Service Quality and Heritage Tourism on Tourist Loyalty: The Case of Borobudur Temple
HeritageUNESCO designated Borobudur as a World Heritage Site (WHS), a tourist and cultural destination capable of increasing visitor demand. However, the number of international tourists visiting the Borobudur Temple Park is still considered low compared to ...
Gatot Sasongko +4 more
doaj +1 more source
The five influencing factors of tourist loyalty: A meta-analysis. [PDF]
PLoS One, 2023 Wang L, Li X.
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
The Impact of Psychological and Risk Factors on Tourists’ Loyalty Toward Nature-Based Destinations
Tourism and HospitalityTourist loyalty is vital for destination success, fostering repeat visits and positive word-of-mouth. This study explores the psychological and safety-related factors driving tourist loyalty to natural attractions in Oman, a rising destination known for ...
Abdullah Al Mahruqi +3 more
doaj +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source