Results 121 to 130 of about 75,029 (310)
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
The Impact of Psychological and Risk Factors on Tourists’ Loyalty Toward Nature-Based Destinations
Tourist loyalty is vital for destination success, fostering repeat visits and positive word-of-mouth. This study explores the psychological and safety-related factors driving tourist loyalty to natural attractions in Oman, a rising destination known for ...
Abdullah Al Mahruqi +3 more
doaj +1 more source
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic. [PDF]
Herrero-Crespo Á +3 more
europepmc +1 more source
ANALYSING THE HOLIDAY PATTERN AND TRAVEL DEMAND OF REPEAT TRAVELLERS: THE CASE OF PENANG [PDF]
The purpose of this paper is to analyse the travel characteristics as well as tourism attributes that are perceived as important amid repeat travellers in Penang, paying attention on comparison between first time and repeat travellers among international
Melinda Yunos, Saiful Bahri Mohd Kamal
core
ABSTRACT Within the framework of sustainable development and environmental policy, environmental certification is regarded as a mechanism through which road passenger transport companies (RPTCs) could mitigate their adverse environmental impacts and attain competitive advantages that may enhance their financial performance.
Jose Antonio Cavero‐Rubio +1 more
wiley +1 more source
Loyalty on Ecotourism analysed using the factors of tourist attraction, safety, and amenities, with satisfaction as an intervening variable. [PDF]
Tourist’s loyalty is an important factor that tourist destination managements have to pay attention to. This is especially true for ecotourism destinations which cannot accommodate high numbers of visiting tourists.
Hary Hermawan +2 more
doaj
ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su +2 more
wiley +1 more source
ABSTRACT Large companies have a long track record of environmental, social, and governance (ESG) initiatives, whereas many small and medium‐sized enterprises (SMEs) lag in adopting sustainability‐related practices, often acting voluntarily or in response to stakeholder pressures and incentives.
Vivien Csapi +4 more
wiley +1 more source

