Results 181 to 190 of about 323,389 (251)
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Knowledge Hiding by Salespeople in a B2C Context
Knowledge and Process Management, EarlyView.ABSTRACT This study sought to explore the possible reasons why salespeople hide knowledge from customers in a business‐to‐consumer context (B2C). Based on the existing literature on knowledge hiding at the individual, organizational, and sales levels, an exploratory methodology with a qualitative approach was adopted.
Clarisse Cordeiro Medeiros Mondego +1 more
wiley +1 more source
Land Degradation &Development, EarlyView.ABSTRACT As the global tourism industry confronts the existential imperatives of the Anthropocene, the remediation of degraded landscapes through regenerative economic models has emerged as a critical frontier in sustainability science. This research presents a rigorous empirical examination of the “restoration–revenue” paradigm, investigating the ...
Xin Sui, Tianchang Chen
wiley +1 more source
Land Degradation &Development, EarlyView.ABSTRACT Mining activities are prevalent worldwide and pose significant threats to the supply of ecosystem services (ESs) for humanity. Many mining areas face challenges related to recovery and reclamation following resource depletion. A key challenge for the sustainable development of these areas is how to achieve collaborative optimization of land ...
Luge Rong, Changwei An
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le +3 more
wiley +1 more source
Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols
Psychology &Marketing, EarlyView.ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim +4 more
wiley +1 more source
Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism
Psychology &Marketing, EarlyView.ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley +1 more source
Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising
Psychology &Marketing, EarlyView.ABSTRACT How can advertisers break through the competition for consumers' limited mental bandwidth? Drawing on Prospect Theory and Elaboration Likelihood Model, this research examines how cognitive load shapes consumer responses to sustainability messaging on social media, focusing on ads with explicit versus implicit conclusions.
Matthew Pittman, Sitan Li, Bixuan Sun
wiley +1 more source
AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
Psychology &Marketing, EarlyView.ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
Psychology &Marketing, EarlyView.ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source