Results 171 to 180 of about 1,655 (261)

Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols

Psychology &Marketing, EarlyView.
ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim, Inyoung Chae, Taeho Kim, Jaepil Heo, Yogesh Kumar Dwivedi   +4 more
wiley   +1 more source

A study on the influence of rural tourism's perceived destination restorative qualities on loyalty based on SOR model. [PDF]

Front Psychol
Zhu N, Xu H, Zhang X, Chen L.
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Differentiated brand building of traditional mountain scenic spots in Jiangxi Province: Insights from tourists' perception images and sentiment characteristics. [PDF]

PLoS One
Hu Y, Yang L, Xu D.
europepmc   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

Tourist value co-creation behavior in immersive cultural tourism spaces: a case study of "the longest day in chang'an". [PDF]

Front Psychol
Wang J, Cao X.
europepmc   +1 more source

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management

Psychology &Marketing, EarlyView.
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley   +1 more source

Segmentation by recreation experiences of demand in coastal and marine destinations: A study in Galapagos, Ecuador. [PDF]

PLoS One
Carvache-Franco M, Bagarić L, Carvache-Franco O, Carvache-Franco W.   +3 more
europepmc   +1 more source

Redefining Acne as a Distinct Inflammatory Disease: Acne Is Not an Aesthetic Issue

JEADV Clinical Practice, EarlyView.
Jean Paul Claudel, Fabienne Ballanger, Nicole Auffret, Marie‐Thérèse Leccia, Brigitte Dréno   +4 more
wiley   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source