Results 101 to 110 of about 425,286 (296)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

Business Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer, Nick von Felten, Andreas Wittmer   +2 more
wiley   +1 more source

Modelling Destination Loyalty in Wellness Tourism: Evidence from Portugal

European Journal of Tourism Research
Wellness tourism, a rapidly expanding sector within the global travel industry, focuses on experiences designed to maintain or enhance individuals’ well-being.
Patrícia Martins, Patrícia Pinto, Saúl Neves de Jesus, Margarida Pocinho   +3 more
doaj   +1 more source

The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

Sustainability, 2019
Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan.
Shahida Kanwel, Ling-Qiang Zhou, Muhammad Asif, Jinsoo Hwang, A. Hussain, Arif Jameel   +5 more
semanticscholar   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

Business Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini, Devika Kannan, Kannan Govindan   +2 more
wiley   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

The influence of destination image on the domestic tourist's behavior [PDF]

Marketing (Beograd. 1991)
Tourist destination image is directly related to the number of destination visitors, and it significantly shapes the destination positioning strategy and tourist behavior.
Marković Ivana, Borisavljević Katarina, Rabasović Biljana   +2 more
doaj   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

HUMAN RESOURCE COMPETENCE IN PROMOTING TOURISM INNOVATION AND TOURIST LOYALTY IN ACEH'S HALAL DESTINATIONS [PDF]

Geo Journal of Tourism and Geosites
Innovation in tourism has an appeal to tourist satisfaction and loyalty. This study analyses the relationship between product innovation (halal facilities), process innovation (destination governance), organizational innovation (contribution of local ...
Hendra SYAHPUTRA, Syafruddin KAMAL, Muhammad RUSDI, Azharsyah IBRAHIM   +3 more
doaj   +1 more source

Tourist Attractions and Tourist Loyalty to the 2013 World Baseball Classic in Taiwan

The Anthropologist, 2015
Understanding the experiential outcomes of tourist support is becoming increasingly important for developing practicable marketing strategies for the 2013 World Baseball Classic. The present research paper proposes a conceptual framework to explicate the causal hypotheses regarding the relationship among experiential marketing, perceived experiential ...
Tsai-Wan Chien, Zheng-Sheng Lin
openaire   +1 more source