Results 91 to 100 of about 440,455 (286)

The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir [PDF]

, 2019
This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties.
Sousa, Maria José, Prayogi, Muhammad Andi, Sari, Maya, Azhar, Muhammad Elfi, Jufrizen, Jufrizen   +4 more
core   +1 more source

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

Business Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer, Nick von Felten, Andreas Wittmer   +2 more
wiley   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

Business Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini, Devika Kannan, Kannan Govindan   +2 more
wiley   +1 more source

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015
The paper summarizes scientific approaches to researches in the field of destination choice, satisfaction and the loyalty of ski resorts customers. Information about existing models and trends from scientific journals are analysed.
Monika Bédiová, Kateřina Ryglová
doaj   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Modelling Destination Loyalty in Wellness Tourism: Evidence from Portugal

European Journal of Tourism Research
Wellness tourism, a rapidly expanding sector within the global travel industry, focuses on experiences designed to maintain or enhance individuals’ well-being.
Patrícia Martins, Patrícia Pinto, Saúl Neves de Jesus, Margarida Pocinho   +3 more
doaj   +1 more source

Tourist Attractions and Tourist Loyalty to the 2013 World Baseball Classic in Taiwan

The Anthropologist, 2015
Understanding the experiential outcomes of tourist support is becoming increasingly important for developing practicable marketing strategies for the 2013 World Baseball Classic. The present research paper proposes a conceptual framework to explicate the causal hypotheses regarding the relationship among experiential marketing, perceived experiential ...
Tsai-Wan Chien, Zheng-Sheng Lin
openaire   +1 more source

Integrating Theory and Practice in Regenerative Supply Chain Management: An Integrative Review and Use‐Case Synthesis

Business Strategy and the Environment, EarlyView.
ABSTRACT This integrative review explores the evolution of sustainability in supply chain management and positions regenerative supply chain within the strong sustainability paradigm. It adopts a transdisciplinary approach, unfolding in two parallel stages.
Abhijeet Tewary, Ratri Parida, Surajit Bag   +2 more
wiley   +1 more source

Internal Marketing of Sustainability: Nonmanagerial Employees' Perspectives in the Hospitality Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley   +1 more source