Results 151 to 160 of about 409,102 (292)
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
MODEL TOURIST LOYALTY BERBASIS BRAND AWARENESS DI DESTINASI WISATA PERKOTAAN [PDF]
Pariwisata perkotaan telah menjadi salah satu sektor yang dinamis dan signifikan dalam industri pariwisata global. Seiring dengan meningkatnya kompetisi antar destinasi, penting bagi kota-kota untuk tidak hanya menarik wisatawan baru tetapi juga ...
Rina Suprina, -
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Sustainability assessment advances corporate social responsibility toward inclusive development. Widely recognized approaches prove inadequate for micro, small, and medium enterprises (MSMEs), resulting in fragmented proliferation that hinders cumulative knowledge.
Luísa Couto Gonçalves de Souza +2 more
wiley +1 more source
Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization [PDF]
, 2008 The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences ...
Lim, L, Melewar, TC, Ismail, AR
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study analyses the commitment of marine tourism companies to Corporate Social Responsibility (CSR) and the factors that affect it (economics, pressures from interest groups, barriers, innovative capacity, relationships of the company with its environment and characteristics of the businesses).
Olga González‐Morales +2 more
wiley +1 more source
Role of Tourist’s Trust on Destination Loyalty [PDF]
Review of Business Management, 2011 Cristobal Barra, Eduardo Torres Moraga
openaire +1 more source
Bogong High Plains [cartographic material].
, 1930 Map showing route of second organized trail ride to Bogong High Plains and the Australian Alps, 21st December 1929 to 1st January 1930. Relief shown by hachures.; Part of collection: Second organised trail ride to the Bogong High Plains and the ...
Victorian Government Tourist Bureau.
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan +4 more
wiley +1 more source
Tourist destination loyalty: a multidimensional perspective
, 2016 This research seeks to reduce the existing gap in destination marketing knowledge by explaining tourists’ loyalty from an integrated perspective whereby several variables intervene in its formation. The study investigated the utility of applying the Investment Model (Rusbult, 1980a; 1983) to reveal the processes underlying loyalty formation ...
openaire +1 more source
ANALYSING THE HOLIDAY PATTERN AND TRAVEL DEMAND OF REPEAT TRAVELLERS: THE CASE OF PENANG [PDF]
The purpose of this paper is to analyse the travel characteristics as well as tourism attributes that are perceived as important amid repeat travellers in Penang, paying attention on comparison between first time and repeat travellers among international
Saiful Bahri Mohd Kamal, Melinda Yunos
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