Results 201 to 210 of about 4,803 (264)

Has the establishment of national parks improved nature-based tourism experiences? Evidence from social media data. [PDF]

PLoS One
Li Y, Yang Y.
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Understanding perceived value in tourism: Insights from destinations facing crises. [PDF]

PLoS One
Yacoub L, ElHajjar S, Zgheib Y, Al Maalouf NJ.   +3 more
europepmc   +1 more source

Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising

Psychology &Marketing, EarlyView.
ABSTRACT How can advertisers break through the competition for consumers' limited mental bandwidth? Drawing on Prospect Theory and Elaboration Likelihood Model, this research examines how cognitive load shapes consumer responses to sustainability messaging on social media, focusing on ads with explicit versus implicit conclusions.
Matthew Pittman, Sitan Li, Bixuan Sun
wiley   +1 more source

Investigating Tourists' Emergency Healthcare Access Barriers: A Systematic Literature Review. [PDF]

Healthcare (Basel)
Peleka P, Aggelopoulou DM, Siskou O.
europepmc   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

Prospects of using strategic communication in sustainable tourism promotion. [PDF]

Front Sports Act Living
Radjabov O, Davronov IO, Boltayeva M, Ashurova M, Navruz-Zoda L.   +4 more
europepmc   +1 more source

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management

Psychology &Marketing, EarlyView.
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley   +1 more source

Verification of the Impact of Sports Event Service Quality and Host Destination Image on Sports Tourists' Behavioral Intentions Through Meta-Analytic Structural Equation Modeling. [PDF]

Behav Sci (Basel)
Jia H, Kim D, Kim K.
europepmc   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source