Results 261 to 270 of about 344,364 (328)

Evaluating <i>Allium sativum</i> and <i>Vitis vinifera</i> Extracts as Potential Adjuvant Agents in Colorectal Cancer: Insights from HT-29 and Caco-2 Models. [PDF]

open access: yesBiomedicines
Bodoque-Villar R   +11 more
europepmc   +1 more source

Submarine Trademarks

SSRN Electronic Journal, 2022
AbstractCompanies use trademarks to protect their brands from outright imitation or competition by confusingly similar brands. However, publication of trademark applications by the trademark office discloses strategic information about a firm's future products and planned market entry.
Carsten Fink   +3 more
openaire   +2 more sources

Building Brand Assets: The Role of Trademark Rights

Journal of Marketing Research, 2022
Trademarks play an important role in protecting intangible brand assets. However, the impact of trademark rights on brand assets has received little attention in the literature.
A. Krasnikov, S. Jayachandran
semanticscholar   +1 more source

Trademark and IPO underpricing

Financial Management, 2021
While trademarks are mentioned in many firms’ IPO prospectuses, their influences on the IPO valuation process are underexplored. This paper studies the relationship between a firm’s pre-IPO trademarks and its IPO underpricing.
Bin Yang, Tao Yuan
semanticscholar   +1 more source

Trademark and product innovation: the interactive role of quality certification and firm-level attributes

Innovation and Development, 2021
The study examines how quality certification and firm-level attributes (firm age and size) support firms’ innovative ecosystems that use trademarks in developing countries.
S. K. Medase, Shoaib Abdul Basit
semanticscholar   +1 more source

Consolidating Product Lines via Mergers and Acquisitions: Evidence from the USPTO Trademark Data

Social Science Research Network, 2020
Using a new trademark-based product market competition measure and a novel trademark-merger dataset over the period 1983-2016, we show that companies facing greater product market competition are more likely to be acquirers.
Po-Hsuan Hsu, Kai Li, Xing Liu, Hong Wu
semanticscholar   +1 more source

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