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AbstractCompanies use trademarks to protect their brands from outright imitation or competition by confusingly similar brands. However, publication of trademark applications by the trademark office discloses strategic information about a firm's future products and planned market entry.
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Building Brand Assets: The Role of Trademark Rights
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Trademark and IPO underpricing
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The study examines how quality certification and firm-level attributes (firm age and size) support firms’ innovative ecosystems that use trademarks in developing countries.
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Consolidating Product Lines via Mergers and Acquisitions: Evidence from the USPTO Trademark Data
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