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Trademarks’ relatedness to product and service innovation: A branding strategy approach
Research Policy, 2019 The use of trademark data in innovation studies is still limited because as yet no guidelines exist to ascertain which trademarks relate to innovation.
Paul G W Jansen +2 more
exaly +2 more sources
Trademarks in branding: Legal issues and commercial practices
Business History, 2018 The call for a special symposium on ‘The Brand and Its History’ has led to two journal issues that focus on trademarks and brands, respectively. This issue is devoted to trademarks, the more concrete, well-documented, and measurable aspect of brands ...
Patricio Sáiz
exaly +2 more sources
Linguistic Analysis of Trademarks of Selected Buffet Restaurants in SM Mall of Asia, Manila
Soshum: Jurnal Sosial dan Humaniora, 2022 Trademarks are important forbusiness establishments because they express the origin and quality of the companies,but it is not always easy to know and employlinguistic elements to craft good trademarks.Thus, to see the linguistic characteristics ...
Ubaldus Djonda, Angelita R. Mendoza
doaj +1 more source
Patents, trademarks, and their complementarity in venture capital funding
Technovation, 2016 Haibo Zhou
exaly +2 more sources
Trademarks in the Age of Automated Commerce: Consumer Choice and Autonomy
IIC - International Review of Intellectual Property and Competition Law, 2023 In the age of automated commerce, powered by artificial intelligence and machine learning (AI/ML) tools, the role of trademarks in shopping may be diminishing.
Vera N. Sevastianova
semanticscholar +1 more source
Regional studies, 2022 At the intersection of regional and innovation studies, trademark research is producing stylized facts, methodological lessons and policy insights underlining the importance of softer intangible assets for regional resilience and growth.
C. Castaldi, S. Mendonça
semanticscholar +1 more source
Monitoring Global Spread of Trademarks: Empiric Analysis
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 The goal of the research is to elaborate recommendations dealing with shaping and using trademarks within the frames of national and international registration systems and to represent the condition and trends of trademark spread through analyzing data ...
D. G. Galkin, I. N. Pospelova
doaj +1 more source
University trademarks: strategies of top Chinese universities
Humanities and Social Sciences Communications, 2022 Fierce, ever-increasing competition has prompted universities to pay more attention to their academic brand. Since the 1980s, top Chinese universities have begun to register trademarks and manage academic brands.
Yuan-Chi Liu, Tingjie Ma
semanticscholar +1 more source
Regional studies, 2021 Analysis of the relationship between knowledge spillovers and new firm formation in 980 NUTS-3 regions at the industry level shows that regional knowledge stocks represented by patents positively influence new firm formation, but that knowledge ...
R. Belderbos +2 more
semanticscholar +1 more source
Drivers of Innovation Capacity and Consequences for Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 The main objective of the present research is to identify the knowledge flows responsible for promoting the innovation capacity of Portuguese companies.
Cicero Eduardo Walter +5 more
doaj +1 more source