Results 261 to 270 of about 40,327 (306)
Some of the next articles are maybe not open access.

A Primer on Trademarks and Trademark Valuation

2008
MICHAELYN CORBETT   +2 more
openaire   +1 more source

Building Brand Assets: The Role of Trademark Rights

Journal of Marketing Research, 2022
Alexander Krasnikov   +1 more
exaly  

From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing

Industry and Innovation, 2020
Edoardo Ferrucci, Maria Isabella Leone
exaly  

Trademark portfolio and enterprise performance: systematic literature review

International Journal of Intellectual Property Management, 2022
Leandro Pereira
exaly  

Trademarks

2012
Antony Taubman   +2 more
openaire   +2 more sources

WHAT'S IN A SIGN ? TRADEMARK LAW AND ECONOMIC THEORY

Journal of Economic Surveys, 2006
Giovanni B Ramello
exaly  

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