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On the fee elasticity of the demand for trademarks in Europe
, 2016Benedikt Herz, M. Mejer
semanticscholar +1 more source
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
Journal of Marketing, 2009Alexander Krasnikov, Saurabh Mishra
exaly
IEEE International Conference on Multimedia Big Data, 2015
Yijun Yan +4 more
semanticscholar +1 more source
Yijun Yan +4 more
semanticscholar +1 more source
European Trademark Law: Community Trademark Law and Harmonized National Trademark Law
2010Cohen Jehoram, T. +2 more
openaire +2 more sources
CEO Incentives and Product Development Innovation: Insights from Trademarks
, 2015Lucile Faurel +3 more
semanticscholar +1 more source

