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Strategy for market expansion: medical services of Traditional Chinese Medicine

Journal of Traditional Chinese Medicine = Chung I Tsa Chih Ying Wen Pan / Sponsored By All-China Association of Traditional Chinese Medicine, Academy of Traditional Chinese Medicine, 2013
ObjectiveTo explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services.MethodsBased on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was ...
Zongyou Li
exaly   +2 more sources

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TRADITIONAL MARKETING TO DIGITAL MARKETING

2023
In the world of marketing, the essence of abstract lies in understanding and fulfilling the needs of the customer by encouraging the development of brand loyalty and recognition. This abstract enhances and explore the changes in nature of marketing revealing the key factors that change the world rapidly and successfully.
Dr. B. Kanammai,, V. S. Subiksha, Saranya K, G. Divya   +3 more
openaire   +1 more source

Research Traditions in Marketing

1994
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future.
Laurent, Gilles, Lilien, G. L., Pras, B.
openaire   +4 more sources

Digital Marketing vs. Traditional Marketing

2021
Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective in some cases.
openaire   +1 more source

The Traditional Market

1992
Abstract The time has now come to take a look at a more complex market in which a connection will be made between two categories of agent interested in the same unstockable goods: individual buyers, the purchasing intentions of individual k taking the form of a demand, which is a decreasing function of the price and nul for any price ...
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Family Planning in Traditional Markets in Nigeria

Studies in Family Planning, 1990
Operations research on the Ibadan Market-Based Distribution Project in Nigeria investigated the feasibility of a contraceptive distribution system using traders in the traditional markets to sell pills, condoms, and foaming tablets. Two hundred and thirty-five female and male traders were trained and supplied with contraceptives, malaria treatments ...
O A, Ladipo, R, McNamara, G E, Delano, E, Weiss, E O, Otolorin   +4 more
openaire   +2 more sources

The Study of Traditional and Non-traditional Marketing Communications: Target Marketing in the Events Sector. [PDF]

, 2016
There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing ...
Geraghty, Gordon, Conway, Ann T
openaire   +1 more source

Traditional Markets in Mesoamerica: A Mosaic of History and Traditions

2016
This contribution discusses the different types of markets, tianguis (traditional producer markets) and trade relations which have occurred in Mexico in different historical periods. The comparison of such major pre-Hispanic cultures as the Aztecs, Mayas, and Purepecha highlight the role of the long-distance traders or pochteca.
Edelmira Linares, Robert Bye
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Traditional marketing versus web marketing

2008
Marketing wine is a New World concept. The Old World overlooks marketing strategy. As Don and Petie Kladstrup pointed out in their book Wine and War, until World War II most winemakers in Europe felt that the only thing they had to do was make wine, and that people would come to buy it.
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