Results 271 to 280 of about 328,760 (308)
Some of the next articles are maybe not open access.

Traditional Marketing is Alive

International Journal of Online Marketing Research, 2015
Is traditional marketing dead? Written in response to Bill Lee’s article “Marketing is Dead”, the following details why traditional dead is not dead. This includes a look at current statistics regarding the effectiveness of traditional marketing, as well as exploring the effectiveness of online marketing.
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The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History

1994
Historical studies in marketing have existed from the outset of the discipline, however rare and disorganized. Since the early ‘80s, works of this type have grown in number thanks to a group of researchers intent on turning historical investigations in marketing into a new discipline.
openaire   +2 more sources

Differences of “Traditional Marketing” in Opposition to “Electronic Marketing” [PDF]

open access: possibleKnowledge Horizons - Economics, 2012
This paper initially seeks to document and review Differences of traditional marketing in opposition to Electronic marketing.Nowadays; the methods of business conduction have been changed by the revolution of information communication technology (ICT) that most of the transactions are related to internet.
openaire  

Traditional Marketing Is Not Dead in Veterinary Practice

Veterinary Clinics of North America: Small Animal Practice
Contrary to popular belief, not only is traditional marketing alive and well but also it is making a comeback. The right marketing mix typically includes a variety of both traditional and digital tactics. By understanding your practice's key differentiators and ideal client, you can target just the right combination of messages to thrive.
openaire   +2 more sources

Global Electronic Markets and Global Traditional Markets

Electronic Markets, 2004
Jingzhi Guo, Chengzheng Sun
openaire   +1 more source

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Journal of Business Research, 2021
Huanzhang Wang   +2 more
exaly  

Sustainable marketing activities of traditional fashion market and brand loyalty

Journal of Business Research, 2020
Sang Jin Kim, Kyung Hoon Kim
exaly  

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