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Navigating market opportunity: traditional market research and deep customer insight methods
Qualitative Market Research, 2019PurposeThis paper aims to explore the use of a design process of inquiry that incorporates both deep customer insight (DCI) and traditional market research (TMR) in an ill-defined, complex current market opportunity to generate new business opportunities
Alexander Garrett, C. Wrigley
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TRADITIONAL MARKETING TO DIGITAL MARKETING
In the world of marketing, the essence of abstract lies in understanding and fulfilling the needs of the customer by encouraging the development of brand loyalty and recognition. This abstract enhances and explore the changes in nature of marketing revealing the key factors that change the world rapidly and successfully.Dr. B. Kanammai +3 more
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Traditional marketing versus web marketing
2008Marketing wine is a New World concept. The Old World overlooks marketing strategy. As Don and Petie Kladstrup pointed out in their book Wine and War, until World War II most winemakers in Europe felt that the only thing they had to do was make wine, and that people would come to buy it.
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Traditional Marketing is Alive
International Journal of Online Marketing Research, 2015Is traditional marketing dead? Written in response to Bill Lee’s article “Marketing is Dead”, the following details why traditional dead is not dead. This includes a look at current statistics regarding the effectiveness of traditional marketing, as well as exploring the effectiveness of online marketing.
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1992
Abstract The time has now come to take a look at a more complex market in which a connection will be made between two categories of agent interested in the same unstockable goods: individual buyers, the purchasing intentions of individual k taking the form of a demand, which is a decreasing function of the price and nul for any price ...
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Abstract The time has now come to take a look at a more complex market in which a connection will be made between two categories of agent interested in the same unstockable goods: individual buyers, the purchasing intentions of individual k taking the form of a demand, which is a decreasing function of the price and nul for any price ...
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Travel from Traditional Marketing to Digital Marketing
International Journal of Emerging Research in Management and Technology, 2018Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too.
Sarita Sinha, Tarunendra Singh
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The digital transformation of a traditional market into an entrepreneurial ecosystem
Reviews of Management Sciences, 2021Ying-ying Song +3 more
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DETERMINANTS OF INDONESIA NON-OIL AND GAS EXPORTS TO NON-TRADITIONAL MARKET
, 2021S. Aisyah, Trias Dewi Renggani
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Comparative Analysis of Staretegi Traditional Market and Modern Markets of Consumer Valuation
, 2021Yusmalina Yusmalina +4 more
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment
Ca-A Cancer Journal for Clinicians, 2022Jun J Mao,, Msce +2 more
exaly

