Results 251 to 260 of about 1,102,991 (307)
Some of the next articles are maybe not open access.

Related searches:

Digital Marketing vs. Traditional Marketing

2021
Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective in some cases.
openaire   +1 more source

Research Traditions in Marketing

1994
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future.
Laurent, Gilles, Lilien, G. L., Pras, B.
openaire   +4 more sources

Home - About - Disclaimer - Privacy