Results 91 to 100 of about 46,100 (264)
Mise au Point, 2012 The escalation of brand strategy and transmedia narratives in the creative industries drove us to focus on the interaction between these two trends consistently associated in the previous studies. Are they actually independent or interrelated?
Hélène Laurichesse
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Preliminary Analyses of Transmedia Adaptations of Pictorial Narratives and Aesthetic Pole Interpretations: Reflections on Theory [PDF]
Jiàoyù zīliào yǔ túshūguǎn xué, 2015 Transmedia narratives are a key topic of communication research. Transmedia adaptations occur when a narrator transposes an original work by using various media platforms.
Yu-Chai Lai
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Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor [PDF]
, 2018 The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative.
Elías Zambrano, Rodrigo +2 more
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International Journal of Computer Games Technology, Volume 2025, Issue 1, 2025.Background: Role‐playing games (RPGs) have long attracted scholars because of their interactive and immersive attributes. The areas of studies on RPGs are various, from computer science to sociology and psychology. Nevertheless, there is a notable absence of comprehensive systematic literature that traces the trends, changes, and developments in RPG ...
Long Thanh Nguyen +4 more
wiley +1 more source
International Journal of Communication, 2014 Transmedia storytelling involves unfolding narratives across multiple media platforms, with each text making a distinctive and valuable contribution to the whole.
Daniel Pietschmann +2 more
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Revista Científica, 2016 El escrito presenta una revisión de la literatura sobre el estado del arte de la transmedia y su aplicación en diferentes escenarios. Esta revisión se realiza como punto de partida para el desarrollo del proyecto “Prácticas de inteligencia colectiva para
Claudia Saavedra-Bautista +2 more
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Marketing applications: from Angry Birds to happy marketers [PDF]
, 2011 This marketing teaching case is focussed on the rapidly emergent industry associated with Apps for mobile devices. After setting the context in respect of the awe-inspiring numbers associated with these markets the case is made that innovative marketing ...
Harker, Michael, Taheri, Babak
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Exploring parents' perceptions of computational thinking and its role in children's television
Future in Educational Research, Volume 2, Issue 4, Page 422-438, December 2024.Abstract The rise in children's media use and the prioritization of STEM learning has led to the development of new STEM‐related apps, TV shows, and other media for young children, with several recent examples focused on computational thinking (CT).
Breniel Lemley, Fashina Aladé
wiley +1 more source
Educación transmedia y poesía: percepciones del profesorado de educación secundaria
La PalabraEste artículo investiga la percepción de docentes de secundaria sobre la educación transmedia y sus imbricaciones con el género poético. Partiendo de un enfoque mixto, se diseñó un cuestionario ad hoc para profesorado, compuesto por preguntas orientadas
José Coloma Maestre +1 more
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Transmedia Marketing and Re-Invention of Public Relations
Marketing of Scientific and Research Organizations, 2016 Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration
Jakus Dalibor, Zubcić Krešimir
doaj +1 more source