Results 211 to 220 of about 17,560 (253)
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Transmedia teens: the creative transmedia skills of Italian students

Information, Communication and Society, 2021
Gabriella Taddeo, Simona Tirocchi
exaly  

Mythology in Transmedia Storytelling

This essay aims to investigate the myths of origins in contemporary transmediality. In particular, this paper focuses on the analysis of the new expanded universes as the beginning of a new world in terms of mythology. In this light, the new numerous expanded universes produced by transmediality will provide insights into the universality of creation ...
openaire   +2 more sources

Transmedia branding

2022
Nel passato, quella del branding e del retail sembrava una realtà sostanzialmente estranea alle dinamiche del racconto, oggi invece gran parte delle scelte di marketing delle aziende segue la logica dello storytelling, immergendo il consumatore in un universo narrativo capace di coinvolgerlo e affascinarlo.
openaire   +1 more source

Engaging Higher Education Learners With Transmedia Play

Journal of Marketing Education, 2020
Sonia Dickinson-Delaporte
exaly  

TRANSMEDIA AND SEMIOTICS, A STRUCTURAL MODEL FOR TRANSMEDIA DYNAMICS

Proceedings of the world congress of the IASS/AIS, 2015
Oscar Bastiaens, Hans Bouwknegt
openaire   +1 more source

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