Results 211 to 220 of about 17,560 (253)
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Transmedia teens: the creative transmedia skills of Italian students
Information, Communication and Society, 2021Gabriella Taddeo, Simona Tirocchi
exaly
Mythology in Transmedia Storytelling
This essay aims to investigate the myths of origins in contemporary transmediality. In particular, this paper focuses on the analysis of the new expanded universes as the beginning of a new world in terms of mythology. In this light, the new numerous expanded universes produced by transmediality will provide insights into the universality of creation ...openaire +2 more sources
Transmedia educational project as a method of developing music teacher’ transmedia competence
Music Education Research, 2022Olena Beskorsa
exaly
Marvinter: A case study of an inclusive transmedia storytelling production
Convergence, 2021Jenny Brusk, Henrik Engstrom
exaly
2022
Nel passato, quella del branding e del retail sembrava una realtà sostanzialmente estranea alle dinamiche del racconto, oggi invece gran parte delle scelte di marketing delle aziende segue la logica dello storytelling, immergendo il consumatore in un universo narrativo capace di coinvolgerlo e affascinarlo.
openaire +1 more source
Nel passato, quella del branding e del retail sembrava una realtà sostanzialmente estranea alle dinamiche del racconto, oggi invece gran parte delle scelte di marketing delle aziende segue la logica dello storytelling, immergendo il consumatore in un universo narrativo capace di coinvolgerlo e affascinarlo.
openaire +1 more source
Engaging Higher Education Learners With Transmedia Play
Journal of Marketing Education, 2020Sonia Dickinson-Delaporte
exaly
TRANSMEDIA AND SEMIOTICS, A STRUCTURAL MODEL FOR TRANSMEDIA DYNAMICS
Proceedings of the world congress of the IASS/AIS, 2015Oscar Bastiaens, Hans Bouwknegt
openaire +1 more source
Transmediating difference: Fictional filter bubbles and transmedia storytelling
Convergence, 2022Anne Kustritz
exaly

