Results 171 to 180 of about 3,214 (201)
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Transmedia Storytelling in Advertising
2021Otherization has been executed in both Orientalism and Occidentalism for a long time. People have always been expected to choose either side in a binary opposition such as “mother or father,” “male or female,” “destiny or coincidence,” “pasta or pizza,” “Fenerbahce or Galatasaray,” etc.
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2012
The way consumers interact with each other and with brands have changed the conditions under which companies can successfully involve consumers. Contemporary consumers have gone from isolated to connected, from unaware to informed, and from passive audience to active participants.
Thorø Andersen, Jeppe +1 more
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The way consumers interact with each other and with brands have changed the conditions under which companies can successfully involve consumers. Contemporary consumers have gone from isolated to connected, from unaware to informed, and from passive audience to active participants.
Thorø Andersen, Jeppe +1 more
openaire +1 more source
Thresholds of Transmedia Storytelling
2014Much scholarly attention has been paid to how new media call for and influence the development of new literacies, but less focus has been given to exploring the underlying structure and mechanisms of projects that incorporate multiple media. Transmedia stories represent a particularly complicated and compelling type of multimedia project because of the
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Understanding Transmedia Music on YouTube through Disney Storytelling
Sustainability, 2021Arantxa Vizcaíno-Verdú +2 more
exaly
TRANSMEDIA STORYTELLING IN JOURNALISM
Dynamics of Media SystemsThis article substantiates the feasibility of using transmedia storytelling methods and techniques in the practice of domestic journalism. A theoretical analysis of the genesis and development of storytelling procedures is carried out, clear criteria for defining the concept are identified, and a methodological justification for studying this ...
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A Taxonomy of Transmedia Storytelling
2017In this chapter I argue that transmedia storytelling is more fruitfully understood as a broad category to describe instances of convergent storytelling but also varieties of pre-digital, licensed tie-in production that anticipate convergence, as well as contemporary cross-media production that incorporates elements of the analogue and the digital.
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BoBoiBoy and the Contextualization of Transmedia Storytelling in Malaysian Animation Industry
Palgrave Series in Asia and Pacific Studies, 2021Md Azalanshah Md Syed
exaly
TRANSMEDIA STORYTELLING IN EDUCATION
Education, innovation, research as a resource for community developmentThe article provides an overview of the technology “transmedia storytelling" in the educational environment. The article reveals the following points: the definition of transmedia storytelling, the basic principles, and the assumptions for the implementation of digital tools in the context of transmedia technologies.
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Marvinter: A case study of an inclusive transmedia storytelling production
Convergence, 2021Jenny Brusk, Henrik Engstrom
exaly