Results 271 to 280 of about 2,292,046 (352)
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Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises, 2021
The whole world is going through an unprecedented health crisis, which has affected all sectors of global economy. In actual context, the tourism industry is particularly affected by COVID-19. In this context, the present chapter focuses on one specific subsector: travel agencies. These companies have not only stopped booking new trips, but also had to
Noelia Araújo Vila +2 more
openaire +2 more sources
The whole world is going through an unprecedented health crisis, which has affected all sectors of global economy. In actual context, the tourism industry is particularly affected by COVID-19. In this context, the present chapter focuses on one specific subsector: travel agencies. These companies have not only stopped booking new trips, but also had to
Noelia Araújo Vila +2 more
openaire +2 more sources
Are small travel agencies ready for digital marketing? Views of travel agency managers
Tourism Management, 2020Abstract Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers. However, in developing countries, the adoption of internet and digital marketing is slow. This study therefore
Ankita Sharma +2 more
openaire +2 more sources
Journal of Hospitality and Tourism Technology, 2023
Purpose This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis-à-vis online travel agencies (OTAs).
Yao Zhu, R. Zhang, Yongguang Zou, D. Jin
semanticscholar +1 more source
Purpose This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis-à-vis online travel agencies (OTAs).
Yao Zhu, R. Zhang, Yongguang Zou, D. Jin
semanticscholar +1 more source
Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach
Australasian Marketing Journal, 2023This paper investigates how consumers respond to online recovery strategies in response to a service failure in the online travel agencies (OTA) context.
Aman Kumar, Amit Shankar
semanticscholar +1 more source
Journal of Quality Assurance in Hospitality & Tourism, 2023
The current study aims to identify the direct influence of gamification features performed by hotels& travel agencies on customer/traveler repurchase intention and intrinsic motivations.
S. Elgarhy +2 more
semanticscholar +1 more source
The current study aims to identify the direct influence of gamification features performed by hotels& travel agencies on customer/traveler repurchase intention and intrinsic motivations.
S. Elgarhy +2 more
semanticscholar +1 more source
Current Issues in Tourism, 2023
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had ...
Edward C. S. Ku
semanticscholar +1 more source
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had ...
Edward C. S. Ku
semanticscholar +1 more source
European Journal of Innovation Management, 2023
PurposeThis study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.Design ...
Ankita Sharma, Swati Sharma
semanticscholar +1 more source
PurposeThis study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.Design ...
Ankita Sharma, Swati Sharma
semanticscholar +1 more source