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Customer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Value
Journal of Quality Assurance in Hospitality and Tourism, 2020Website quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics.
T. Albayrak +3 more
semanticscholar +3 more sources
Are small travel agencies ready for digital marketing? Views of travel agency managers
Tourism Management, 2020Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers.
Ankita Sharma +2 more
semanticscholar +2 more sources
Encyclopedia of Tourism Management and Marketing, 2022 The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. An invaluable
Ricardo Pastor Ruiz +1 more
semanticscholar +3 more sources
Jumia travel in Africa: expanding the boundaries of the online travel agency business model
Tourism Review, 2019This study aims to analyse the business model of Jumia Travel, an innovative online travel agency (OTA) that operates in African markets. Focusing on market conditions and consumer behaviour in sub-Saharan Africa, where barriers to e-commerce are strong ...
Maxime Weigert
semanticscholar +3 more sources
Journal of Hospitality and Tourism Insights, 2023
PurposeThe main goal of this study is to employ unsupervised (lexicon-based) learning approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to reviews of online travel agency apps based on appraisal and stimulus–organism ...
Md. Shamim Hossain, Mst Farjana Rahman
semanticscholar +1 more source
PurposeThe main goal of this study is to employ unsupervised (lexicon-based) learning approaches to identify readers' emotional dimensions and thumbs-up empathy reactions to reviews of online travel agency apps based on appraisal and stimulus–organism ...
Md. Shamim Hossain, Mst Farjana Rahman
semanticscholar +1 more source
Gender differences in user perception of usability and performance of online travel agency websites
Technology and Society, 2021The success of online travel business largely depends on the usability of online travel agency websites, and, hence, the need to rigorously evaluate such websites.
Zhao Huang, Jian Mou
semanticscholar +1 more source
Establishing a blockchain online travel agency with a human–computer interaction perspective
Journal of Hospitality and Tourism Technology, 2022Purpose This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype system through expert interviews to understand the convenience of the ...
Kuo-Wei Su, Po-Chih Chiu, Tzu-Hsiang Lin
semanticscholar +1 more source