Results 21 to 30 of about 514 (72)

Prototype System for Multiple Sources Multiple Search Techniques Prediction (Algorithm and architecture) [PDF]

open access: yes, 2013
The future of health care may be in “predictive health” that emphasizes prediction instead of diagnosis. Nowadays, the researchers are mining the data provided in social networks, aiming in prediction of diverse phenomena like social, political, medical,
Apostolova Trpkovska, Marika   +1 more
core  

Advertising to Early Trend Propagators: Evidence from Twitter [PDF]

open access: yes, 2018
In the digital economy, influencing and controlling the spread of information is a key concern for firms. One way firms try to achieve this is to target firm communications to consumers who embrace and propagate the spread of new information on emerging ...
Anja Lambrecht   +8 more
core   +2 more sources

Trends Management applied to Branding and Cultural Management [PDF]

open access: yes, 2016
trends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline:
Gomes, Nelson Pinheiro
core   +2 more sources

The management of culture : professional challenges of managing narratives and brands in a changing cultural environment [PDF]

open access: yes, 2017
This paper explores the relations between culture, consumer behavior and management, introducing a new perspective for the study of cultural management, in order to activate better relationship strategies between brands and their audiences. The objective
Gomes, Nelson Pinheiro
core   +2 more sources

Incidencia de los estilos de vida en la publicidad y el marketing [PDF]

open access: yes, 2006
In recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals.
Pérez, Pilar, Solanas, Isabel
core  

Трендвотчінг як напрямок прогнозування інноваційного розвитку промислового підприємства з виробництва машин та устаткування [PDF]

open access: yes, 2014
Стаття представляє дослідження теоретичних аспектів прогнозування перспективних напрямів інноваційного розвитку промислових підприємств з виробництва машин та устаткування.
Росохата, А. С.
core  

Innovate Magazine / Annual Review 2010-2011 [PDF]

open access: yes, 2011
https://scholarworks.sjsu.edu/innovate/1001/thumbnail ...
San Jose State University
core   +1 more source

What does materiality mean to integrated reporting preparers? An empirical exploration [PDF]

open access: yes, 2017
Purpose—This paper seeks to understand how the principle of materiality gets implemented in integrated reporting contexts. Design/methodology/approach—Drawing on an interpretation of materiality as a social construction, this research explores the ...
Lai, Alessandro   +2 more
core   +1 more source

The Beacon, August 9, 2004 [PDF]

open access: yes, 2004
Vol.
Florida International University
core  

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