Results 91 to 100 of about 3,412 (252)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

The Trickster: Integral to a Distinctive Culture [PDF]

open access: yes, 1997
The trickster is alive and well. The Supreme Court of Canada illustrated this in the cases of R. v. Van der Peet, R. v. Gladstone, R. v. N.T.C. Smokehouse Ltd. and R. v. Pamajewon.
Borrows, John
core   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

Two Alternative Trickster Attitudes [PDF]

open access: yes, 2013
In my thesis I would like to examine the significant role played by the Native American trickster as a culture hero in the world of urban Indians through two alternative trickster attitudes, namely that of the arrogant challenger in N.
Ábel, Anita
core  

Trickster witches: The female trickster archetype as manifested in witches in contemporary American fantasy drama series [PDF]

open access: yes
This thesis explores the manifestation of the archaic mythical trickster imagery in contemporary American fantasy drama television series. It argues that Phoebe Halliwell, Wendy Beauchamp, and Rowena MacLeod from the television series Charmed (1998-2006),
Aicha Daoudi (20498834)
core   +1 more source

Book Review: Trickster Chases the Tale of Education

open access: yesInternational Indigenous Policy Journal, 2017
This article provides a review of the book Trickster Chases the Tale of Education by Sylvia Moore.
Kaitlyn Watson
doaj   +1 more source

Weather Attention in Online Discourse and Price Uncertainty in Agricultural Futures Markets

open access: yesAgribusiness, EarlyView.
ABSTRACT Weather is a central determinant of production risk in agricultural markets, but markets respond not only to weather conditions themselves, but also to how those conditions are noticed, framed, and interpreted in public discourse. In this setting, real‐time online weather discussions may shape price uncertainty by influencing how market ...
Mario A. Ortez   +3 more
wiley   +1 more source

Police and the trickster [PDF]

open access: yes, 2011
Considerable psychic and physical distress befalling law enforcement officers through a career trajectory is well documented in literature as of late.
Owen, Michael A.
core  

“The old ones that sing to you in your dreams” : an examination of trickster methodology in Eden Robinson’s trickster trilogy [PDF]

open access: yes, 2022
This thesis examines Eden Robinson’s Trickster Trilogy series through theoretical trickster discourse as opposed to a comparison to the Canadian Gothic.
Harvey, Karlene
core  

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