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Typeface network and the principle of font pairing [PDF]
Scientific ReportsIn a field traditionally driven by intuition and subjective judgment, this study presents a data-driven approach to typography, the art of arranging text.
Jiin Choi, Kyung Hoon Hyun
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Eye tracking study of attention to print advertisements: Effects of typeface figuration [PDF]
Journal of Eye Movement Research, 2016 The use of rhetorical figures has become a widely–accepted method for capturing attention and positively increasing cognitive effort in print advertisements.
Irma Puškarević +3 more
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Assessing the impact of typeface design in a text-rich automotive user interface [PDF]
, 2013 Text-rich driver–vehicle interfaces are increasingly common in new vehicles, yet the effects of different typeface characteristics on task performance in this brief off-road based glance context remains sparsely examined.
Chahine, Nadine +7 more
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i-Perception, 2015 Previous research has demonstrated that typefaces can convey meaning over-and-above the actual semantic content of whatever happens to be written. Here, we demonstrate for the first time that people match basic taste words (sweet, sour, salty, and bitter)
Carlos Velasco +3 more
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What's in a Typeface? Evidence of the Existence of Print Personalities in Arabic [PDF]
Frontiers in Psychology, 2017 Previous research suggests that different typefaces can be perceived as having distinct personality characteristics (such as strength, elegance, friendliness, romance, and humor) and that these “print personalities” elicit information in the reader that ...
Timothy R. Jordan +6 more
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Translating Japanese Typefaces in ‘Manga’: Bleach [PDF]
New Readings, 2015 This study is concerned with how Japanese-language typefaces used in the popular Japanese ‘manga’ Bleach have been translated into English. By using a social semiotic approach, this article asks two questions: does the typeface fit the role it was intended for and does it get its message across?
William S. Armour, Yuki Takeyama
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The languages of Typeface Design in Portugal
Strategic Design Research Journal, 2011 This paper addresses the evolution of Letter and Typeface Design in Portugal, walking through the genesis of letter painters and graphic artists up to the contemporary typeface designers, tracing influences and characteristics that may contribute to a better understanding and lead to the further development of an emerging Typographic Culture in ...
Vítor Quelhas +2 more
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DYSLEXIA TYPEFACE: DOES IT AFFECT READING FLUENCY?
Prizren Social Science Journal, 2023 There are different approaches used to reduce reading skills deficits. One such approach, which belongs to the group of visual adaptations, is to change the font used in the texts.
Maja FILIPOVSKA +2 more
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Influence of letter shape on readers’ emotional experience, reading fluency, and text comprehension and memorisation [PDF]
Frontiers in Psychology, 2023 IntroductionThe amount of educational material delivered to pupils and students through digital screens is increasing. This method of delivering educational materials has become even more prevalent during the COVID-19 pandemic.
Tanja Medved +2 more
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Which visual elements on packaging affect perceived credibility? A case study of in vitro diagnostic kits [PDF]
Heliyon, 2023 With increasing public health awareness and the unprecedented global health crisis, consumers' demand for in vitro diagnostic (IVD) reagents is gradually increasing.
Wen Yuan +4 more
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