Results 1 to 10 of about 37,232 (232)
Typeface network and the principle of font pairing [PDF]
Scientific ReportsIn a field traditionally driven by intuition and subjective judgment, this study presents a data-driven approach to typography, the art of arranging text.
Jiin Choi, Kyung Hoon Hyun
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Eye tracking study of attention to print advertisements: Effects of typeface figuration [PDF]
Journal of Eye Movement Research, 2016 The use of rhetorical figures has become a widely–accepted method for capturing attention and positively increasing cognitive effort in print advertisements.
Irma Puškarević +3 more
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How does serif vs sans serif typeface impact the usability of e-commerce websites? [PDF]
PeerJ Computer Science, 2022 This study tries to find evidence that points towards the best typeface to use in e-commerce websites to maximize usability, trust, loyalty, appearance and overall user satisfaction.
Sara Vecino +4 more
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i-Perception, 2015 Previous research has demonstrated that typefaces can convey meaning over-and-above the actual semantic content of whatever happens to be written. Here, we demonstrate for the first time that people match basic taste words (sweet, sour, salty, and bitter)
Carlos Velasco +3 more
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Applied SciencesReading fluency depends on the typographic design. Letters can have different shapes that evoke different feelings in the reader and influence reading fluency.
Tanja Medved +2 more
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A Study on the Typeface Design method of Han Characters imitated Tangut
Advances in Education, Humanities and Social Science Research, 2022 The Western Xia (1038-1227) was an ethnic regime in the northwest of China during the Song and Liao dynasties. Tangut is the concentrated expression of Tangut culture and Tangut art. It is the language used by the Xiang clan of Tangut party.
Guyuan Tian, Yuanyuan Xu
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Optimal Typeface and Type Size on Thai Drug Labeling and Drug Documentation: A Recommendation for Legal Development [PDF]
Archives of Design Research, 2022 Background An earlier study by Punsongserm and Suvakunta (2022) investigated how using proper typefaces and type sizes on Thai drug packages and patient information leaflets affects reading times and participants' satisfaction.
Rachapoom Punsongserm, Pittaya Suvakunta
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Science Museum Group Journal, 2019 This paper offers a rationale for the typefaces chosen for the publication Technologies of Romance: Part II written by Paul O’Kane and celebrated at a symposium held at the Science Museum in November 2018. In setting out this rationale the paper broadens
Catherine Dixon
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Typeface Reveals Spatial Economical Patterns [PDF]
Scientific Reports, 2019 Understanding the socioeconomic and demographic characteristics of an urban region is vital for policy-making, urban management, and urban planning. Auditing socioeconomic and demographic patterns traditionally entails producing a large portion of data ...
Ruixian Ma +4 more
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DIID, 2021 The interest in discovering the limits of legibility has not ceased to interest those who use letters in typography and, to a certain extent, those who study the reading process. Sometimes the debate on the subject is marred by sensationalism.
Luciano Perondi
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