Results 1 to 10 of about 13,611 (300)

SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT

open access: goldLire Journal, 2022
Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising.
Yuda Suryasa Sjaerodji, Desi Indrawati
doaj   +4 more sources

Word-As-Image for Semantic Typography [PDF]

open access: yesACM Transactions on Graphics, 2023
A word-as-image is a semantic typography technique where a word illustration presents a visualization of the meaning of the word, while also preserving its readability. We present a method to create word-as-image illustrations automatically. This task is

exaly   +2 more sources

The Benefits and Constraints of Service Learning on Typography Class: Street Vendors’ Banner Design Project [PDF]

open access: diamondSHS Web of Conferences, 2018
Typography subject focuses on exploring typefaces using typical software and applying it to an artwork, such as a poster, advertisement, etc. In 2016, Typography 2 applied service-learning for the first time.
Yuwono Elisabeth Christine   +1 more
doaj   +2 more sources

A Review of the Cognitive Effects of Disfluent Typography on Functional Reading [PDF]

open access: bronze, 2020
Recent debate has seen the proposition that difficult to read, or disfluent, typefaces can improve certain learning conditions. This is counterintuitive for typography where it is the aim to support reading acts by creating texts that are as clear and as
Myra Thiessen   +2 more
openalex   +2 more sources

Efektivitas Kinetic Typography dalam Pembuatan Motion Graphic “Tingkatkan Skor TOEFL® ITP, Join LIA

open access: hybridNusantara Journal of Multidisciplinary Science, 2023
Penelitian ini bertujuan untuk menganalisis efektivitas motion graphic yang menggunakan teknik kinetic typography tipe scrolling typography dalam mengenalkan kursus TOEFL® di Lembaga Bahasa LIA.
Muhammad Aldryansyah Pamungkas   +3 more
openalex   +3 more sources

The Influence of Typography on Algorithms That Predict the Speed and Comfort of Reading

open access: greenVision, 2020
1. The speed with which text can be read is determined in part by the spatial regularity and similarity of vertical letter strokes as assessed by the height of the first peak in the horizontal autocorrelation of the text.
Arnold J. Wilkins   +2 more
openalex   +3 more sources

Development and Evaluation of a Custom GPT for the Assessment of Students’ Designs in a Typography Course

open access: yesEducation Sciences
The recent advancements in the fields of AI technology, generative AI, and Large Language Models (LLMs) have increased the potential of the deployment of such tools in educational environments, especially in contexts where student assessment fairness ...
Miada Almasre
exaly   +2 more sources

What’s in a Font?: Ideological Perceptions of Typography

open access: yesCommunication Studies, 2020
Although extensive political communication research considers the content of candidate messages, scholars have largely ignored how those words are rendered – specifically, the typefaces in which they are set.
Katherine Haenschen, Daniel J Tamul
exaly   +2 more sources

Towards Diverse and Consistent Typography Generation [PDF]

open access: yesIEEE Workshop/Winter Conference on Applications of Computer Vision, 2023
In this work, we consider the typography generation task that aims at producing diverse typographic styling for the given graphic document. We formulate typography generation as a fine-grained attribute generation for multiple text elements and build an ...
Wataru Shimoda   +3 more
semanticscholar   +1 more source

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