Results 1 to 10 of about 11,164 (200)

SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT

Lire Journal, 2022
Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising.
Yuda Suryasa Sjaerodji, Desi Indrawati
doaj   +2 more sources

Trends in Modern Typography Design: Visual Preferences on E-Commerce Platforms

International Journal of Graphic Design
In the digital era, typography design has become a fundamental element in shaping the visual identity and user experience of e-commerce platforms. Modern typography trends like minimalism, variable fonts, and responsive typography reflect a dynamic ...
Eun Myeong Go, Khaling Mothelsang
doaj   +2 more sources

What drives the learning benefits of moving text? A theoretical discussion for learning implications of kinetic typography

Humanities & Social Sciences Communications, 2023
Moving text or kinetic typography can be effectively utilized in instructional message design because moving text in a presentation not only attracts the learner’s attention rapidly but also delivers content effectively, thereby promoting learning.
Hye-Jung Lee, Soyoung Park
doaj   +2 more sources

A Review of the Cognitive Effects of Disfluent Typography on Functional Reading

Design Journal, 2020
Recent debate has seen the proposition that difficult to read, or disfluent, typefaces can improve certain learning conditions. This is counterintuitive for typography where it is the aim to support reading acts by creating texts that are as clear and as
Myra Thiessen, Sofie Beier, Hannah A D Keage   +2 more
exaly   +2 more sources

Word-As-Image for Semantic Typography [PDF]

ACM Transactions on Graphics, 2023
A word-as-image is a semantic typography technique where a word illustration presents a visualization of the meaning of the word, while also preserving its readability. We present a method to create word-as-image illustrations automatically. This task is
Shira Iluz, Yael Vinker, Amir Hertz, Daniel Berio, D. Cohen-Or, Ariel Shamir   +5 more
semanticscholar   +1 more source

The impact of multidirectional text typography on text readability in word clouds

Displays
Hui Ren, Yuan Liu, Naren Gaowa, Junyi Lu
exaly   +2 more sources

Towards Diverse and Consistent Typography Generation [PDF]

IEEE Workshop/Winter Conference on Applications of Computer Vision, 2023
In this work, we consider the typography generation task that aims at producing diverse typographic styling for the given graphic document. We formulate typography generation as a fine-grained attribute generation for multiple text elements and build an ...
Wataru Shimoda, Daichi Haraguchi, Seiichi Uchida, Kota Yamaguchi   +3 more
semanticscholar   +1 more source

Memilih dan Memanfaatkan Tipografi

Humaniora, 2015
Typography is one of the main components of a visual communication design work as a means to convey the message to its target audiences. In delivering the information, typography stabilizes visual and verbal aspect of the overall design.
Rina Kartika
doaj   +3 more sources

The effectiveness of Canned Coffee packaging's graphic design elements in consumers' decision-making process [PDF]

Journal of Graphic Engineering and Design, 2023
Studies recently focused on the important roles of graphic design elements in drawing consumers’ attention. The present study focuses on finding out the effectiveness of graphic design elements and colors of canned coffee packaging in consumers' decision-
Indriana Anggun Febrianti, Andreas Slamet Widodo, Ahmad Faizin   +2 more
doaj   +1 more source

Eksperimen Tipografi dalam Visual untuk Anak

Humaniora, 2011
Typography is one of the elements design, which can make children learn it as an image or as text. Article explores the impacts of typography for childrens. For children’s interest we have to make the experiment visual with a big fun expression. The fact
Dria Setiautami
doaj   +3 more sources