Results 11 to 20 of about 13,611 (300)

The effectiveness of Canned Coffee packaging's graphic design elements in consumers' decision-making process [PDF]

open access: yesJournal of Graphic Engineering and Design, 2023
Studies recently focused on the important roles of graphic design elements in drawing consumers’ attention. The present study focuses on finding out the effectiveness of graphic design elements and colors of canned coffee packaging in consumers' decision-
Indriana Anggun Febrianti   +2 more
doaj   +1 more source

Designing environmental uncertainty information for experts and non‐experts: Does data presentation affect users’ decisions and interpretations?

open access: yesMeteorological Applications, 2020
Uncertainty information in natural hazard forecasts is increasingly being communicated explicitly. This study was designed to determine whether different ways of communicating uncertainty graphically affects the decisions and interpretations of forecasts
Kelsey J. Mulder   +5 more
doaj   +1 more source

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

open access: yesJournal of Marketing, 2023
Drawing from the concept of anemoia, the authors propose a new typology of nostalgia called vintage anemoia. Vintage anemoia encompasses consumers’ positive and nostalgic response to vintage cues, regardless of specific historical periods or individual ...
Alicia Kulczynski, Margurite Hook
semanticscholar   +1 more source

Affective Typography: The Effect of AI-Driven Font Design on Empathetic Story Reading

open access: yesCHI Extended Abstracts, 2023
When people listen to stories, the words are colored with emotions conveyed through prosodic features beyond the text alone. Visual font design provides an opportunity to enhance the empathic quality of a story compared to plain text.
Jocelyn Jiayue Shen   +4 more
semanticscholar   +1 more source

Semantic Interpretation in Experimental Typography Creation

open access: yesKnE Social Sciences, 2023
This research aims to reveal how to design by utilizing semantics to reinforce the meaning of a message through typography. The methods used in this research are: exposing, redefining, managing, prototyping, and trendspotting.
Yon Ade Lose Hermanto
semanticscholar   +1 more source

Memilih dan Memanfaatkan Tipografi

open access: yesHumaniora, 2015
Typography is one of the main components of a visual communication design work as a means to convey the message to its target audiences. In delivering the information, typography stabilizes visual and verbal aspect of the overall design.
Rina Kartika
doaj   +1 more source

Vilnius Editions from the End of the 16th and the Beginning of the 17th Century in Bulgaria

open access: yesKnygotyra, 2023
The aim of this paper is to present the publications of the printing houses in Vilnius from the end of the 16th and the 17th century which have been preserved in the larger Bulgarian libraries and in the archives in Sofia, Plovdiv, and Rila Monastery ...
Mariya Polimirova
doaj   +1 more source

Vernacular Typography Design of Bamboo Keben Craft as an Opportunity of Creating Digital Typeface

open access: yesHarmonia: Journal of Arts Research and Education, 2022
Keben for the Balinese is a medium that functions to package ceremonial facilities made of bamboo. Craftsmen in Kayubihi village, Bangli sub-district produce kebens with various designs of vernacular typography motifs that have the opportunity to be ...
Ni Luh Desi In Diana Sari   +2 more
semanticscholar   +1 more source

The Role of Typography in Loki Serial Title

open access: yesGelar : Jurnal Seni Budaya, 2022
This research discusses the use of typography in the title of the Loki series. As a title design, the Loki series received unfavorable comments, especially on its aesthetics.
Louis Cahyo Kumolo Buntaran   +2 more
semanticscholar   +1 more source

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