El uso del newsjacking como estrategia para el social listening de Facebook. Caso: Tiendas Adams [PDF]
El newsjacking es una técnica de marketing digital que tiene como precursor a David Scott, la cual consiste en el aprovechamiento de noticias en una publicidad, esta puede ser utilizada como estrategia publicitaria del fanpage de una marca y/o empresa ...
Vidal Arce, Mariell Vanessa
core
Transnacionalismo vasco e internet: Análisis del uso de blogs y Facebook en la diáspora
La diáspora vasca es un tema que ha sido profundamente estudiado, sin embargo, los efectos que las tecnologías de la información y comunicación (TIC) tienen en los migrantes vascos es un objeto de estudio todavía por indagar. Mediante dos Tesis Doctorales este artículo analiza cualitativa y etnográficamente cómo la ciudadanía vasca construye identidad
Koldo Díaz Bizkarguenaga +1 more
openaire +2 more sources
Understanding Petitioner Motivations, Campaign Activities and Perceptions of Success
ABSTRACT Petitioning parliament has seen a revival in popularity thanks to modern‐day technology and social media. Over 10 years on from its inception in 2015, the UK Government and Parliament system in the United Kingdom has received tens of thousands of petitions signed by millions of people.
Lauren Martin
wiley +1 more source
ABSTRACT Energy transitions pose wicked policy problems that trigger strong public responses, shaped by how emotions are used in policy communication. Within the Narrative Policy Framework (NPF), policy actors leverage emotionally charged narratives to influence public opinion and policy processes.
Nora Habelitz, Fabienne Lind, Sonja Blum
wiley +1 more source
REDES SOCIALES Y POTENCIALIDADES PARA LA EDUCACIÓN. LOS GRUPOS CERRADOS COMO ENTORNOS VIRTUALES DE INTERACCIÓN [PDF]
En el marco de esta ponencia se alude a un tema de particular interés -el del ingreso en la universidad- y se hace foco en presentar una propuesta de virtualización con potencialidades para facilitar la integración de los recién llegados a la cultura ...
Chiecher, Analía Claudia +1 more
core
Automating the analysis of public saliency and attitudes toward biodiversity from digital media
Abstract Measuring public attitudes toward wildlife provides crucial insights into human relationships with nature and helps monitor progress toward Global Biodiversity Framework targets. Yet, conducting such assessments at a global scale presents challenges.
Noah Giebink +8 more
wiley +1 more source
Abstract Wildlife tourist attractions (WTAs) can permit interactions between humans and wildlife that are detrimental to the animals’ welfare and species conservation. Social media portraying human–wildlife interactions could affect people's perceptions of their acceptability and desirability or stimulate demand for detrimental practices.
T. P. Moorhouse, A. Elwin, N. C. D'Cruze
wiley +1 more source
Social media videos highlight the impacts of the illegal use of snares on Brazilian biodiversity
Abstract Snares are one of the most used types of non‐selective traps for hunting worldwide, though their use is prohibited in many countries, including Brazil. Indiscriminate and unmonitored use of snares can induce serious conservation problems, particularly in megadiverse countries where higher species richness and diversity mean that the ...
William Douglas Carvalho +5 more
wiley +1 more source
Collaboration and Social Networking in Higher Education. Colaboración y redes sociales en la enseñanza universitaria [PDF]
This paper presents an exploratory analysis of the experience of educational innovation in the configuration of a social learning network in a subject for of the Education degree course at the University of Santiago de Compostela (Spain). This innovation
Gewerc-Barujel, Adriana +6 more
core +1 more source
Exploring Social Media Purposes and Strategic Approaches Among US Municipalities
ABSTRACT Social media represents a strategic tool for governments to disseminate information, build relationships, and achieve outcomes consistent with stated political, social, and administrative missions. As a digital ecosystem, social media is an essential part of any modern communication strategy, though there is little research into the purposes ...
Jeffrey A. Stone
wiley +1 more source

