Results 231 to 240 of about 3,228 (253)
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2022
Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
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Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
openaire +1 more source
Caderno Pedagógico
In this study, we conducted an investigation aimed at understanding the consumption of hybrid or electric vehicles from utilitarian or substantive aspects. Employing a qualitative and exploratory approach grounded in culture and consumption studies, we adopted netnography as the method for data collection and analysis (Kozinets, 2006; 2019).
Valentina Luz Bittencourt de Albuquerque +1 more
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In this study, we conducted an investigation aimed at understanding the consumption of hybrid or electric vehicles from utilitarian or substantive aspects. Employing a qualitative and exploratory approach grounded in culture and consumption studies, we adopted netnography as the method for data collection and analysis (Kozinets, 2006; 2019).
Valentina Luz Bittencourt de Albuquerque +1 more
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Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
International Journal of Advertising, 2023Dongwon Choi +3 more
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2019
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
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Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
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Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Journal of Marketing, 2022Chiara Longoni, Luca Cian
exaly
The Consumption of Premium Coffee-The Influence of Hedonic Needs vs. Utilitarian Needs
2013The paper looks at the influence that hedonic and utilitarian needs exude on consumer’s preference for premium coffee and ultimately their willingness to pay a premium for the coffee. Utilitarian needs are related to a desire to achieve some functional or practical benefit and often linked with the notion of product performance and usefulness (e.g ...
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Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals?
Asia Pacific Journal of Tourism Research, 2021Yong-Ki Lee +2 more
exaly
The Effect of Hedonic and Utilitarian Consumption Tendency on Impulse Buying Behavior: A Research
2018The consumersact sometimes with feelings when making a decision for purchasing, in somecases they are treating pragmatic and rational. The purchases made by consumersare not always planned. They can make an immediate decision about the productsthey have not planned to purchase beforehand and have an impulse buyingbehavior.In this study, it is ...
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