Results 241 to 250 of about 3,228 (253)

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Review of Managerial Science, 2018
Chang Chun-Tuan, Yu-Kang Lee
exaly  

An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication

Psychology and Marketing, 2020
Cesare Amatulli, Matteo De Angelis, Carmela Donato   +2 more
exaly  

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

Global Business Review, 2018
Salman Yousaf
exaly  

Aligning e-service Attributes for Hedonic and Utilitarian Consumption: An Exploratory Study in the Context of Consumer Electronics

Springer Proceedings in Mathematics and Statistics, 2019
Mario Rodrigues, Marlene Amorim, Nuno Fouto   +2 more
exaly  

Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

SSRN Electronic Journal, 2017
Rahul Govind, Nitika Garg, Vikas Mittal
openaire   +1 more source

Message assertiveness and price discounts: differences between hedonic and utilitarian consumption

International Journal of Advertising
Dongwon Choi, Sukki Yoon, Tae Hyun Baek   +2 more
exaly  

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

Journal of International Consumer Marketing, 2014
Chang-Dae Ham, Jong Woo Jun
exaly  

A Typology of Consumption Value - Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Value

Beta, 2014
openaire   +1 more source

Impact of Utilitarian Pursuit Attributes and Hedonic Pursuit Attributes for Apparel Products on Consumption Affects

JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE, 2020
openaire   +1 more source

Untangling Utilitarian And Hedonic Consumption Behaviors In Online Shopping.

Eric Tze Kuan Lim, Dianne Cyr, Chee-Wee Tan   +2 more
openaire   +1 more source