Conditional trust pathways in live-streaming commerce: how consumer motivation influences responses to human and AI anchors. [PDF]
Lin Y, Zou Y, Wang X.
europepmc +1 more source
Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases
ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen +2 more
wiley +1 more source
The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce. [PDF]
Tian L +4 more
europepmc +1 more source
ABSTRACT Environmental sustainability in supply chains is no longer considered a compliance concern. It has become a strategic capability challenge, as firms seek to use Generative artificial intelligence (Gen‐AI) to improve decision quality, resource efficiency and responsible operations.
Anbesh Jamwal +3 more
wiley +1 more source
How Perceived Crowding Shapes Tourists' Impulsive Buying in Internet-Famous Supermarkets: The Roles of Bipolar Emotions and Brand Trust. [PDF]
Lu Y, Zhang X, Xiao Y, Liu D, Xi J.
europepmc +1 more source
ABSTRACT The rapid growth of packaging waste has recently intensified the search for sustainable alternatives. Edible packaging, developed from biodegradable materials safe for consumption, represents a promising innovation that combines environmental responsibility with food preservation.
Donata Tania Vergura +2 more
wiley +1 more source
How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction. [PDF]
Zhou S, Salleh Hudin N.
europepmc +1 more source
ABSTRACT The role of intellectual property (IP) in promoting or hindering sustainable innovation now forms a topical issue in innovation management. Its role in the sustainable business model remains imperfectly understood however, creating a simplified view of IP in relation to corporate sustainable development. Hence, this study sought to examine how
Sarah van Santen
wiley +1 more source
Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China. [PDF]
Li X, Nam SB.
europepmc +1 more source
Conceptualizing Corporate Political Activity for Sustainability Governance—The CPA Cube
ABSTRACT Sustainability transformations in the economy, and related public policy decisions, are highly contested, attracting business involvement. To better understand how business influence on government impacts the success or failure of sustainability governance efforts, this paper extends the literature on corporate political activity (CPA) by ...
Burkard Eberlein, Janina Grabs
wiley +1 more source

