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Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions
International Journal of Retail & Distribution Management, 2006PurposeThe purpose of this paper is to decompose total customer value as perceived by department store shoppers into utilitarian, hedonic and social dimensions, and empirically test this conceptualization in a Finnish department store shopping context.Design/methodology/approachData were collected by a questionnaire administered over three days at a ...
Timo Rintamäki +3 more
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Effects of Utilitarian and Hedonic Shopping Value and
Ege Akademik Bakis (Ege Academic Review), 2015HÜLYA BAKIRTAŞ +2 more
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Küreselleşme sürecinde medyanın etkisiyle Sevgililer Günü, ülkemizde de kutlanan bir gün haline gelmiştir. Tüketiciler, bu özel günde yaşadıkları romantik duyguların etkisiyle alışveriş merkezleri ya da mağazaları ziyaret ederek bu güne özel ritüelleri gerçekleştirmek, aynı zamanda haz duyacakları, eğlenceli bir alışveriş deneyimi yaşamak ...
KAZANÇOĞLU, İpek, AYTEKİN, Pınar
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KAZANÇOĞLU, İpek, AYTEKİN, Pınar
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Utilitarian, hedonic, and self-esteem motives in online shopping
Spanish Journal of Marketing - ESIC, 2022Izzatdin Abdul Aziz
exaly
Hedonic and utilitarian motivations for online retail shopping behavior
Journal of Retailing, 2001Joann Peck, Terry L Childers
exaly
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Journal of the Academy of Marketing Science, 2013Mark Yi-Cheon Yim, Paul L Sauer
exaly
Thrift shopping: Combining utilitarian thrift and hedonic treat benefits
Journal of Consumer Behaviour, 2005Fleura Bardhi, Eric Arnould
exaly

