Results 1 to 10 of about 189,352 (196)

Evaluating the influence of service quality, hedonic, and utilitarian value on shopper's behavioral intentions in urban shopping malls during the COVID-19 pandemic [PDF]

open access: yesHeliyon, 2022
Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers ...
Ardvin Kester S. Ong   +4 more
doaj   +2 more sources

Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli [PDF]

open access: yesBinus Business Review, 2011
Brand makes easier consumer to take efficiently purchase decision about the product. Consumer choices product or brand are driven by utilitarian and hedonic considerations.
Rita Rita
doaj   +3 more sources

Three value-based factors predict perceived difficulty in moral decision-making [PDF]

open access: yesScientific Reports
It has been widely recognized that moral decisions are processed by both emotional and reasoning systems. But the mechanisms for difficulty perceptions and how are they related to the two systems is still unclear.
Yu Liu, Motoaki Sugiura
doaj   +2 more sources

UTILITARUS SVEIKATOS PRIEŽIŪROS IŠTEKLIŲ SKIRSTYMO MODELIS

open access: yesProblemos, 2002
Straipsnyje aptariamas utilitarizmo teorijos taikymas sprendžiant sveikatos priežiūros išteklių skirstymo problemą. Pirmoje straipsnio dalyje pateikiama naudingumo principo taikymo sveikatos priežiūros sistemoje samprata.
Sigita Jakutytė
doaj   +24 more sources

It's personal: The effect of personal value on utilitarian moral judgments [PDF]

open access: yesJudgment and Decision Making, 2016
We investigated whether the personal importance of objects influences utilitarian decision-making in which damaging property is necessary to produce an overall positive outcome.
Charles Miller   +3 more
doaj   +4 more sources

An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]

open access: yesThe Retail and Marketing Review, 2023
This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson   +2 more
doaj   +1 more source

Utilitarian, hedonic, and social values on e-commerce customer loyalty: mediating role of customer satisfaction

open access: yesJournal of Enterprise and Development, 2023
Purpose — The objective of this research is to examine how utilitarian value, hedonic value, and social value influence customer loyalty in e-commerce, as well as to investigate whether customer satisfaction can serve as a mediator.
Rendy Indra Yusnara, Soepatini Soepatini
doaj   +1 more source

Continuance intention to use artificial intelligence personal assistant: type, gender, and use experience

open access: yesHeliyon, 2022
This study aims to identify the key predictors that affect the continuance intention of artificial intelligence personal assistant (AIPA). It proposes the theoretical framework which employs utilitarian value, hedonic value, perceived ease of use ...
Hyeon Jo
doaj   +1 more source

HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE

open access: yesJournal of Business Studies and Mangement Review, 2022
The culinary industry grows and develops because of the phenomenon of the growth and development of the street food business. One of the developments in the way food and beverage is served is selling via trucks or “mobile restaurants”, better known as Food trucks.
Firmansyah, Firmansyah   +2 more
openaire   +2 more sources

The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty

open access: yesSustainability, 2023
Current literature emphasizes the benefits of the biophilic atmosphere on people’s lives. However, there is a shortage of in-depth research pertaining to its effects on variables such as perceived value and customer loyalty. Therefore, the objective of this study is to evaluate the positive effects of the biophilic atmosphere both in the hedonic and ...
Leonardo Ortegón-Cortázar   +1 more
openaire   +2 more sources

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