Results 21 to 30 of about 10,729 (254)

UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

Dinasti International Journal of Education Management And Social Science, 2020
This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination
Hamdan Hamdan, Paijan Paijan
openaire   +2 more sources

Pengaruh Hedonic Values dan Utilitarian Values pada Kepuasan Konsumen dan Behavioural Intentions pada Restoran Fast Food di Surabaya

Jurnal Manajemen Teori dan Terapan, 2018
Paper ini bertujuan untuk menguji pengaruh hedonic values dan utilitarian values pada kepuasan konsumen dan  behavioural intentions pada restoran fast food  di Surabaya.
Arief Sosiawan, I Kadek Oka Swartana
doaj   +1 more source

Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi

Jurnal Manajemen Dan Kewirausahaan, 2018
The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research
Windah Estrilia Somba, Mugiono
doaj   +1 more source

Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study

Scientific Reports, 2019
Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs.
Kosuke Motoki, Motoaki Sugiura, Ryuta Kawashima   +2 more
doaj   +1 more source

NICE and its value judgments: Utilitarian values are inadequate

BMJ, 2004
EDITOR—The values of the National Institute for Clinical Excellence (NICE) turn out to be utilitarian and economic.1 Predictably, NICE's attempt to use them to generate advice to professionals for achieving the highest attainable standard of care often founders on the narrowness of perspective. High quality care demands an understanding …
William, House, David, Peters
openaire   +3 more sources

Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli

Binus Business Review, 2011
Brand makes easier consumer to take efficiently purchase decision about the product. Consumer choices product or brand are driven by utilitarian and hedonic considerations.
Rita Rita
doaj   +1 more source

The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2022
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention.
İnci Polat, İbrahim Halil Seyrek
doaj   +1 more source

Theological Utilitarianism, Supervenience, and Intrinsic Value

Religions, 2023
Erik Wielenberg has argued that robust realism can account for the “common-sense moral belief” that “some things distinct from God are intrinsically good”. By contrast, theological stateism cannot account for this belief. Hence, robust realism has a theoretical advantage over all forms of theological stateism.
openaire   +2 more sources

From Stream to Cart: Investigating the Role of Parasocial Interaction and Local Presence on The Urge to Buy Impulsively in Live-Streaming Shopping

Jurnal Aplikasi Manajemen
Despite the importance of Parasocial Interaction and Local Presence as characteristics of live-streaming shopping, these constructs have not yet been thoroughly explored in the literature.
Deandra Vidyanata
doaj   +1 more source

THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY

International Journal of Economics, Business and Accounting Research (IJEBAR), 2020
This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods.
Gusti Noorlitaria Achmad, Syarifah Hudayah, Zainal Ilmi   +2 more
openaire   +2 more sources