Results 21 to 30 of about 5,705,691 (289)

PENGARUH UTILITARIAN VALUE DAN HEDONIC VALUE TERHADAP KEPUASAN KONSUMEN TOSERBA [PDF]

, 2016
Penelitian ini difokuskan pada Pengaruh Utilitarian Value Dan Hedonic Value Terhadap Kepuasan Konsumen di Toserba Pajajaran Ciamis. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survey.
Nurmala, Sholehah
core   +1 more source

Gamification as a Strategy to Boost Hedonic and Utilitarian Value for Increased User Satisfaction and Loyalty with a PLS-SEM Approach [PDF]

International Journal of Mathematical, Engineering and Management Sciences
The electronic wallet market in Indonesia is growing rapidly, yet the primary challenge remains low user loyalty due to intense market competition and the tendency of users to switch applications for promotions.
Aditya Akbar Riadi, Widowati, Catur Edi Widodo   +2 more
doaj   +1 more source

Pengaruh Utilitarian Value, Hedonic Value dan Brand Image Terhadap Keputusan Pembelian di Praketa Coffee Shop Purwokerto [PDF]

, 2021
Penelitian ini berjudul “Pengaruh Utilitarian Value, Hedonic Value dan Brand Image terhadap Keputusan Pembelian di Praketa Coffee Shop Purwokerto” yang merupakan survei kepada konsumen Praketa Coffee Shop dan sampel berjumlah 107 orang.
PUTRI, Elvira Ramadani
core  

The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2022
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention.
İnci Polat, İbrahim Halil Seyrek
doaj   +1 more source

Unveiling The Contingent Role of Hedonic Value in Predicting The Purchase Intention E-commerce Shopping

Profit: Jurnal Administrasi Bisnis, 2023
his research was conducted to determine the impact of utilitarianivalue and effort expectancy towards purchaseiintention. In addition, our research also examined how hedonic value moderate utilitarian value. This research was a quantitative approach with
Lydia Ery Octalina , Zainul Arifin , Anni Rahimah   +2 more
doaj   +1 more source

From Stream to Cart: Investigating the Role of Parasocial Interaction and Local Presence on The Urge to Buy Impulsively in Live-Streaming Shopping

Jurnal Aplikasi Manajemen
Despite the importance of Parasocial Interaction and Local Presence as characteristics of live-streaming shopping, these constructs have not yet been thoroughly explored in the literature.
Deandra Vidyanata
doaj   +1 more source

Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product

Aptisi Transactions on Technopreneurship, 2023
This study investigates the impact of hedonic and utilitarian values on customer satisfaction and behavioral intentions in the Muslim clothing market, focusing on CV. Rabbani Asysa Ponorogo's products. Employing a quantitative approach, the research uses
Muhammad Arsyad Abidil Faruq, M. Ridwan Bassalamah, Dwiyani Sudaryanti, Nadia Nur Azizah   +3 more
doaj   +1 more source

THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY

International Journal of Economics, Business and Accounting Research (IJEBAR), 2020
This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods.
Gusti Noorlitaria Achmad, Syarifah Hudayah, Zainal Ilmi   +2 more
openaire   +2 more sources

Unboxing Co-creation of Value: Users’ Hedonic and Utilitarian Drivers [PDF]

Proceedings of the Annual Hawaii International Conference on System Sciences, 2019
Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation from the point view of an individual user. We address this gap by adopting a qualitative research approach and laddering interviews (n
Lintula, Juuli, Auvinen, Annemari, Tuunanen, Tuure   +3 more
openaire   +4 more sources

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source