Results 41 to 50 of about 31,348 (237)
Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products
Journal of the Science of Food and Agriculture, Volume 105, Issue 5, Page 2867-2878, 30 March 2025.Abstract BACKGROUND With growing concerns over the adverse effects of animal‐derived products on health, animal welfare and the environment, the rising popularity of plant‐based foods underscores the importance of understanding consumer preferences and determining acceptance.
Muhammad Adzran Che Mustapa +5 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim +2 more
wiley +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2018 The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City.
Nova Christian Mamuaya
doaj +1 more source
Frontiers in Psychology, 2022 This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed.
Pei Wang, Sindy Chapa
doaj +1 more source
Devotion : Journal of Research and Community ServiceThis research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention.
Mardiah Purnama +2 more
openaire +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst +3 more
wiley +1 more source
Foods, 2020 In recent years, discount grocery retailers have expanded their global reach and added to their traditional no-frills offerings to also cater to hedonic consumer needs.
Felix Katt, Oliver Meixner
doaj +1 more source
How do customer anxiety levels impact relationship marketing in electronic commerce?
Cogent Business & Management, 2022 E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers’ anxiety levels in the transaction process.
Bui Thanh Khoa, Tran Trong Huynh
doaj +1 more source
The Effect of Utilitarian Value and Hedonic Value on Teenagers Customer Loyalty at Manado Town Square [PDF]
, 2015 Study found adolescent population is growing very rapidly, and trends in the behaviour of teenager consumer shopping styles that consumptive cause marketers interested in knowing the values teenager sought in shopping. By knowing the values, marketers
Sangkoy, N. V. (Nancy) +1 more
core
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD), 2018 Online shopping has gained importance with the increase in the use of internet parallel to the development of technology. This development of importance in the field has necessitated the research of the factors effecting online shopping behavior.
ŞENER, Arzu +2 more
openaire +2 more sources