Results 41 to 50 of about 5,847,296 (231)
지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2011 In the past, retailers secured customer loyalty by offering convenient locations, unique assortments of goods, better services than competitors, and good credit policy. All this has changed.
Kwang Ho Ahn, Ha Neol Lee
doaj +1 more source
Jurnal Apresiasi Ekonomi, 2019 Development of information technology, especially the internet is rapid a major impact for all aspects, not least the development of business and marketing. Based of data the numbers of internet users at e-commerce, a potential market to enter the business.
Melifia Liantifa, Ferry Siswadhi
openaire +2 more sources
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry [PDF]
Innovative MarketingImpulse buying is a key marketing strategy to boost online sales in fast fashion, as many items in this sector are purchased impulsively, often driven by hedonic motivations.
Lerato S. Mashilo +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Devotion : Journal of Research and Community ServiceThis research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention.
Mardiah Purnama +2 more
openaire +1 more source
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL MEDIASI [PDF]
, 2018 Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping value dan shopping lifestyle terhadap impulse buying dengan emosi positif sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif dengan metode survei.
Rahmawati, Nurul Tri
core +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT The transition toward circular fashion is widely promoted as a pathway to sustainable development, yet consumer resistance continues to hinder the adoption of circular business models across resale, rental, repair, and remaking. Existing research identifies numerous consumer barriers, but insights remain fragmented, model‐specific, and largely
Sophie Rasfeld
wiley +1 more source
PENGARUH HEDONIC SHOPPING VALUE, SHOPPING LIFESTYLE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA PLAZA ANDALAS PADANG [PDF]
, 2019 This study was intended to see how the influence of Hedonic Shopping Value, Shopping Lifestyle and Positive Emotion against Impulse Buying on visitor of Plaza Andalas Padang .
Usvita, Mega
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The literature on emotions in sustainable consumption behaviour (SCB) is fragmented, making it difficult to envision the pathways to future sustainable consumption. As of now, scholars have made several attempts to understand sustainable consumption, but few have explicitly focussed on the role of emotions. Therefore, the current study aims to
Mohd Sadiq +4 more
wiley +1 more source